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Please read this link on Hooters.
Your comments should include:
1. Overall impression or thoughts on the matter.
2. Benefits to Hooters
3. Any challenges or detriments.
Hooters Article
Hooter's is doing what any other restaurant would do in a failing situation, modernizing and menu changes. I'm surprised that after almost 30 years of business, someone in this company finally realized that they are missing a huge target audience, women. Still, even with creating a new look and taste, reputation live on for quite some time, but at least the blue cheese if free now. 710RH
Hoooters is a great restaurant... for guys. Its basically marketed as a place where you can go grab some wings, brews, watch a couple games and be served by pretty women in revealing outfits. recessions and poor economic situations have pushed them to expand into newer markets. trying to advertise to women will be pretty tough due to one of their biggest marketing ploys THE HOOTERS GIRLS, these girls are so well known that there is even a Hooters girl competition. Any way Hooters is hard at work trying to expand and bring new menu items trying to attract a bigger customer base. 920-T/TH Cody Leonard
I'm glad to see Hooters is finally stepping up their menu. They are turning their focus back to the real reason people dine out... the food. In addition, the decor and atmosphere at Hooters is incredibly out dated. It will be nice to go there and experience a modern bar scheme that will be more inviting to women to come in for a drink and enjoy the game. I see these changes as extremely beneficial. Since Hooter's is expanding it's market while still catering to it's current market, they will for sure increase their customer base. One challenge might be convincing women that Hooter's is not a creepy place to eat frozen wings anymore. Hooter's will have to do a great deal of marketing in order to change decades of people's perspectives. Another challenge might be finding cooks to accommodate the new menu. It won't be as easy as frying up some frozen wings and throwing on sauce from a jar. More care will need to be taken in order to maintain the higher quality changes that Hooter's expects. In essence some training/hiring/firing may need to take place but I think this is a successful move on Hooter's part.
In my opinion, when Hooters started this franchise they knew what they were getting into. The article states that "the beautiful girls are just a 'gimmick' to get dinners in the door," so they should not be shocked when sales drop because women don't want to dine there. The changes that Hooters are making are a step in the right direction to appeal to women with the additional salads and drinks but in my opinion, it is going to be very difficult for them to be known for anything but a guy's restaurant. Maybe that's the way it should stay.
It is definitely time for Hooters to redesign their menu. Not only to bring more women into the restaurant but some guys would also probably like some alternatives besides foods like burgers and wings. The new drinks would also make women seem more accepted in the restaurant if the went out with the guys. Renovating the interior is also a very good idea that would also bring more people in, including women.
Hooters is modernizing...I believe that it will be very beneficial in the increase of sales with the sensitivity of women. To be honest the food is not the main focus but with the update of the menu, it can be. The changes of Hooters can broaden the stereotype from Girls, Wings, Beer to Great Food, Fun Atmosphere, and Affordable Prices. In every food industry, we look at what the customer wants and appeals to. Hooters is not the only one revamping their business, Burger King just remodeled their businesses as well.
This article was very intersting and I enjoyed reading it. I had never really given much thought to Hooters because it did not seem like a nice place to go. When I thought of Hooters, I just figured it was a guy hang out. Now that I read this article, it has brought this restaurant to my attention. I think giving the layout a new renevation is a great idea. Having bigger windows and an overall brighter scenery inside is a great idea. If I am going out to eat I want to sit in a well lit area with nice atmosphere. The bar being moved into the center of the restaurant and converted to include a larger drink selection is a good idea also. The menu is probably the best and biggest change they have decided to make. In my opinion, if the food is great and there is a good selection, the rest is less important. If I am going out to eat, the area of biggest interest certainly centers around the menu. I believe with these changes put in place they have a much better chance to reach more of the 51% of females. The half naked women would bother me a little if I was on a date with someone but, I think if they changed that they would no longer be who they are at all. T/R 11:30am RMD
Hooters is a interesting chain, yes I do like the wings, yes I do like the girls, would I bring my girlfriend, why not! Although it is defiantly a "bro" place to eat any girl that is down to go is a plus in my book. But as with any good idea it has to change with the times. I think a uplift and change for hooters will make it more profitable. Although old time guests may not like this new change.
If Hooters goes through with all the changes they mentioned i think it'l be a much better business as long as they don't get away from the original point. By simply opening up more to women they can tap a larger portion and boost sales quickly. As far as the food goes improvements in food will always be huge so it only makes sense to revamp that as well. I cant think of any reason this would be bad other then some people might not like the interior change the crowd they do draw should more then compensate.
I feel like this article brought Hooters more into the public eye, I never pictured myself going to Hooters before because of the image it has. It was geared mainly towards men; now with mixed drinks, even wine, and healthy options that are targeting women it will open Hooters to a bigger market. Changing the whole atmosphere will definitely bring more customers in; it would be more welcoming than a dark restaurant. Hooters is doing a good job with the food because they're bringing in fresher ingredients instead of frozen hamburgers, which is a huge trend in the food industry at the moment. 11:30 EMM
As someone who has eaten at Hooters before, I understand where this article was coming from. I always feel uncomfortable when walking into the restaurant, because 90% of the time, it is all men eating there. The gimmick that once made Hooters popular 40 years ago, is no longer working and the CEO understands that and I believe he is moving in the right direction. With a newer, updated menu in place, I think that more women won't feel as out of place when eating there. Also, they now have a chance to compete with family style restaurants, such as Applebee's. My only challenge to the article is the idea of changing the uniforms. I don't think they should be changed because that's what makes Hooters, Hooters.
I agree that this is a smart move on Hooters end of the deal. They are doing what they should have done awhile ago by making the menu something that is much more desired. The uniform change I'm not so sure about. People go into Hooters primarily for the uniform, then the food. Change what they have going for them and it's up in the air how the customers would react. Perhaps if done right the reaction could be positive. Guess we'll see. 7:10 PTS
When I think of Hooters I think of a resturant where a female customer will look out of place. I have never eatin at Hooters before and I'm not sure what the menu is like besides the obvious wings. The changes being made to Hooter like the remodeling of 70 stores and the new fresh menu are all great. although I still dont think I would eat at the resturant. The reputation is still not the best and it will take a long time before Hooters can be seen in the same venue as TGI Fridays or Applebees. 7:10 OL
I’m glad to read about how Hooters is making itself more modern to the general public, not just men. What John Gordon says is true how the female population count as well and they shouldn’t be ignored. Terry Marks appears to be doing the right thing by making the restaurant more inviting to women. Also, I like how he’s focused on improving the menu to a healthier status because in my opinion, the food is the most important quality of any restaurant. I’m still skeptic on having sexy women to lure people in so I won't be going, but the waitresses don’t seem to mind, no one is getting hurt, and they’re making their daily wages. This process will probably prove profitable to Hooters.
I have always been a hooters fan, and I'm pleased to hear that they are gearing their business more towards women. In my opinion this is a very smart move on their part. Becoming more friendly to women and family audiences , how could you go wrong! Im especially happy to hear they're improving the quality of their food as well. With these simple changes, I believe Hooters will continue to be successful.
T/TH IR 7a.m I think that their new improvements will bring more people back. Usually people would go on Tuesdays or Thursdays just for wing night, but now that they have more food choices, more people will go. I noticed the time i went this summer the wings actually came with dip. 2 years ago they didn't have any dips and not many salad choices.
The benefits of this will increase sales and will bring in more females because it's just not wings and burgers. It will also be good for a couple that goes on a date because now Hooters will introduce wine and alot of females like to choose wine over beer, so it all works out.
Some challenges i see is trying to get a family to come to hooters because it's always loud in there and the establishment is mostly targeted towards males and sports fans
Hooters has obviously been extremely successful in the past. By changing the decor and the menu of the restaurant but keeping the uniforms and the wings, Hooters' sales can only go up. A healthy menu not only appeals to women and healthy men but it also provides more variety for businesses if they decide to eat at Hooters for a business lunch. The customers they will lose, if any at all, they will probably gain in other new customers. This renovation will be the boost Hooters needs to bring that sales back up to what they were in 2007. 1130 SC
I believe that what Hooters is striving for will definitely benefit the company. I personally enjoy eating at Hooters but to me the best things about Hooters will remain the same after their "reconstruction." The additions to the menu are a great idea because not everyone likes to eat just wings and others may want to branch out and try to diversify their Hooters experiences. I think that redecorating the Hooters will help boost sales also because it is very dark in their restaurants and sometimes that can be a turn off for people. I do think that the uniform need a slight tweak also. The stockings that they wear with the uniform are not flattering at all. They're orange and do not match any of the waitresses skin tone, we're not being served by carrots (hopefully). I don't think that they will have very many problems in succeeding after the renovations are over.
I'm glad that Hooters is trying to appeal to women more, since its always been known for being a guys restaurant. The way that they are doing it by changing the food and the atmosphere is a good way to start, but they're not willing to change their waitresses outfits, since thats what Hooters is known for. Some women don't feel comfortable being surrounded by men and eating there. I think it will be years before it becomes a place where women feel comfortable going. Also in my opinion, by replacing the TVs with nicer ones and subscribing to sports channels so they can watch all the games makes it even more of a guys place.
I really like what they are planning to do to improve Hooters making it brighter and putting the bar in the middle so that more people can socialize while eating or drinking. Also carrying more types of cocktails and wines is another great idea to draw men’s wives and girlfriends in for business. Making these changes will benefit Hooters a lot, drawing in more customers of all ages now, providing they still distribute crayons for kids. Adding all of the sports packages will also help too because now games, shows and even fights that people can’t get at home will bring them in so that they can see what’s going on and not just watch the high lights on TV. This will bring Hooters more money because food, beer and football just go so well together. It seems like Hooters really stepped up to the plate and hit the ball right out of the park with these new ideas and updates that they are planning. The only detriment that they might encounter is the new food that they are adding to the menu. Promising six different types of salads and mixed greens is going to be hard to keep fresh and crisp because let’s face it, customers aren’t going to get together and say I’m in the mood for salad tonight, Hooters it is. I like the idea of adding more greens to the menu, just in my opinion I don’t think it will last that long.
I am a fan of hooters, every time I am home my father and myself go to hooters and split a big order of wings and fries. I end up being the designated driver so my father can have a beer. This makes hooters special for me cuss it is a good father son time. So i was worried when i heard about change because after all it is meant for men mostly. I was glad to hear that the original traditions are impact and the changes are actually good. It will attract some women but still keep it a manly feel. The healthy choices also help men and not just women crowds. FSM 3001 7:10 T,R
In my opinion, I see nothing wrong with Hooters. When I look at it, I view it more as a sports bar type of place. If they want to make it more comfortable for Families, they are going to have to work on that. The direction that they are going in so far I believe is a good start. By creating a better menu, this will bring more ladies. Especially ladies who have a major concern in what their children or themselves eat. It is beneficial for the men still by putting up those flat screen TVs for the games. They may not have a problem bringing in dates and so forth, especially if they are sport fans but, they may have a problem with Families. Loud noise, beer and a crowded place is not exactly "Family Oriented"
I think it is good that Hooters is trying to change the environment of its restaurants. Hooters's current style is unappealing to women and that takes away 50% of their possible profit. It will benefit the company to change their environment because they can now appeal more to women. I agree with the women that don't like Hooters; I think it would be a really awkward restaurant to dine at especially on a date. I would definitely be curious to see how different the environment is once they make changes. It might still be a challenge to the company to be able to fully convince women that the environment has "changed" especially since the main awkward thing is that the waitresses will still be waiting on you half naked with their boobs sticking in your face. As a woman, that is not something I want to see, but understandably that's what attracts the men.
I have yet to show my face at any hooters and probably never will!! To be honest hooters messed up with me from the start, The whole half way naked girl thing I dont like or agree with. Hooters had nothing else to do, they leaped out and had to do something to attract more customers because they were losing to much money. Its good to know hooters is changing for the better and creating DECENT food. But I still I dont believe they are going to attract that many more customers. They will never be on applebees and chilis level!!I give them props for trying but they will never attract me as a guest. PW 7:10TR
In my honest opinion, I feel even thought Hooters change their menu to gain a higher target audience, it would still a bit of a failure. As a woman myself, I don't feel comfortable to be dining in an environment of half-naked women. It would be quite disrespectful especially been on a date with their spouses. If it was with a group of girlfriends, I'm not sure that would be my first choice of dining. Hooters should just stick to their target audience, men, because they look forward to being in "fantasy land" restaurant especially during game seasons.
As a female, I actually have no problem with Hooters the outfits are a part of the name and I take no offense to it. I have found myself being the one taking a group of friends to a Hooters in several locations. The article caught my interest since it was mentioned in class, after reading it I was very pleased and can't wait to see the new changes. The food at Hooters I will say has not been the best, although, the wings are great to me, being the only item I order. With a new menu I believe that Hooter's will have a large jump in sales along with a good amount of the sales coming from females. Most women today do not take offense to the "skimpy" clothing or the fact that their boyfriends want a night out with the guys and it being out to a Hooter's. This will be a great improvement for the franchise. The main problem I feel that they will face is proving that they have changed and coming up with new advertising ideas to target a female audience. Redesigning is usually a hard concept for most restaurants especially with the food but, I'm sure that the franchise will do great with it. The female audience may be a little harder to catch the attention from but new commercials or ads will help with that. Overall, I will continue to be a customer to Hooter's and will now enjoy going there for football Sunday's on the flat screens.
After reading this article I honestly feel that Hooters isn't really doing anything to help entice women to go. I personally have never been to hooters so I can't really say if I would be more obliged to return there or not based off their revised decisions in the restaurant. I wouldn't feel uncomfortable eating there, but I can see where some people (females in particular) would. Being in the restaurant industry I think that it is a good idea for them to change up their menu a little if they are noticing a fall in sales. Other than that, I'm not really sure what else they are doing to help create a more welcoming environment without changing their whole reputation of being a restaurant that mainly is ideal for men.
Having been to hooters before, i think these changes are exactly what this business needs. As far as their old menu goes the food wasnt anything special and the only real good thing on the menu was the wings. by adding more variety and healthy options is a great start to revamping the restaurant. in terms of getting new customers in and being family and women oriented, i think by changing the decor, brightening up the place, and adding outdoor patio seating will help do just that. I think if this company keeps working and developing they will be much more profitable then they have been recently Tues/ Thurs 1130
I've heard a lot about hooters but never got the chance to visit, yeah I know, bumper. I heard that the food chain was targeted to men however, now that their mission/vision is changing and is now targeting both male and female I believe their profit margin will be much higher. Their revenues will increase and hopefully wives can now trust their husbands to eat at the restaurant.
Hooter's will always be known for their girls, and wings. Changing the dynamic of being a "manly chain-sports bar"; where you would go for a guys night out to have a few drinks, eat and watch the game, into a place where you'd want to bring your girlfriend or wife? Only time will tell if this even works, but I'm totally for the menu revamp. Having better choices on a menu, as a consumer is ideal. Seeing as how it is the latest trend. Like I said even with the changes being made to better the company, it will always be known for it's girls, and wings. Bryan Masterson (Tues/ Thurs: 7:10)
While I have never personally been to Hooter’s, I have been very aware of their image. After reading this article, I agree with all of the changes Hooter’s is making. I believe their decision to revamp their chain is brilliant. It’s going to attract woman by the making it more of a “nightclub,” and I also think the decision to change their menu items is going appeal very well to their woman guest. However, one issue that still remains present is the uniform. Hooter’s, is mainly associated by the uniform their employees are assigned to wear. While all of the improvement may benefit them, I still believe customers, women especially will complain still about it. If in fact, the changes are going to increase revenue I don’t think Hooter’s will ever change their uniform’s. DS 7:10 T/TH
Hooters is a regular hang out for my friends and I. I do believe that all the changes to hooter is a great idea because the bar would be more approachable to us ladies. Also changing the menu is a great idea because as women we are always trying to watch what we eat and by adding healthier food options Hooters now has a broader audience to appeal to. I do believe that adding a brightness to the chain restaurant will make women feel more welcomed along with the other decor changes. In my opinion I believe this change is good because it will make everyone feel more comfortable in the restaurant atmosphere. Although it wouldnt be a bad idea to change the employees uniform, making the few changes is a big step into making this restaurant more comfortable for men and women alike. these changes also would make this restaurant more successful in sales. Tues/Thurs 7:10 TERRESA W.
Hooters is a place that i started to go with group of friends to watch NBA and enjoy wings. The idea of changing the concept or the focus group might be a bad idea, because they were doing great already and changing the focus group can be just being greedy. Sudden change can hurt the company, because it is double-edged situation. It will be either very successful or fail really hard. Benefit to this change is that Hooters can bring more women than before, but in order to earn profit after investing on renovating and buying more ingredients for new menus will take awhile. It is good that Hooters is trying to be healthier and aim for more focused group. Challenge that they may face is competitions. Buffalo Wild Wings have also same concept but it already focused on women and men. Buffalo Wild Wings really meant for people who love sports. They have same idea as Hooters but have better environment. If Hooters can overcome this challenge then, it maybe the best place to eat wings and watch sports with group of friends. 140M/W KG
I feel that it is a good idea that hooters is trying to make a change in their franchise by renovating the decor of their restaurants, changing their menu, and adding a wine list. This will increase their sales and customers that are women. Women might be interested in coming because they now offer a wine list and different options on the menu. One challenge they still face is reaching out to those women who still feel uncomfortable about the dress code of the workers because to change the dress code would only ruin the name and brand of hooters. 7:10 Tues/Thurs
I think it is a great idea for Hooters to update their decor and menu's. They are dated and need to keep up with their competitors and draw in new customers. No matter what they do they won't be able to draw in every woman out there. The waitresses dress code makes many women feel uncomfortable. But if they change this then they will no longer be the same Hooters, that is what they are known for. As a woman I personally think that if you are comfortable with yourself then it shouldn't matter what the waitress is wearing. I just want some good food and time out with my friends.
While I've never gone to hooters, I think it's sterotype is fitting. I would never go there, nor would anyone in my family. I don't think the menu is the issue, it's the whole theme. Women obviously feel uncomfortable going there because it turns women back into sexual objects; which the country is trying to get away from. It's not the typical Christian hangout either. There "new menu" is nothing exciting or new...it simply sucks less. It doesn't realy have it's doors open to everyone because obviously a family wouldn't eat there. With all of that, their definately is a market if you will for this crowd and I'm sure will have continued success. T/TH 9:20-11:15
I think it's great that Hooters is getting better menu and drinks options as well as a makeover inside. Hopefully this will benefit Hooters by having more girlfriends and wives come in to eat lunch and dinner or possibly stay for a late night. Getting more woman in the door is definitely their only challenge being that it's not really a family-friendly place although I have seen families eat in Hooters before. Woman are definitely intimidated going into Hooters and without changing the uniforms (which they shouldn't do because then it wouldn't be Hooters) it makes it hard for woman to be willing to go in for lunch or dinner.
I'm most certainly thinking that the reason more women do not dine at Hooters has little to do with the food quality. Hooters is more in the business of selling sex than food. That being said, they may see a small increase in patronage with some of these improvements. The challenges that they face are in their overall concept. Their overall concept targets a specific audience and it is hard to broaden the audience once it has a strong reputation. However, messing with the overall concept would lose the original audience.
I think it is a good idea for Hooters to branch out because most of their customers are single men, so they are missing out on a huge chunk of potential customers. If they make the restaurants more appealing to women by remodeling and revamping their menu and restaurants, women will be more willing to either dine out with a group of people, or with their boyfriends. Hooters can potentially make a lot of more money by appealing to more people, instead of just focusing on their current customers. I like how they are redesigning their look while also maintaining what made them famous.
I think they are on the right track but I do agree that they are selling to a specific audience. At this point I am not sure Hooters can will be able to get away from that stereotype. I went to a store a couple years ago, it was my first time. My overall experience wasn't very good. The food and service were just mediocre and the girls were just what they were, nothing special. After that one experience there was nothing that attracted me to go back. I applaud them for trying to market themselves to women but I truly do not believe it will work. As far as getting more health conscious, I don't think it has anything to do with women but our society as a whole.
Well I think it is about time Hooters tried to make their obviously male targeted restaurant at least the most appealing to women as possible. They should have made these small changes before the economy went bad and they could have been making more money this whole time. I am actually a woman that really enjoys Hooters wings, but I remember the rest of the menu being dull. Making menu changes like serving fries with the wings, and not having to pay for sauce with you wings are small but make a huge difference to customers. But if Hooters really wants to get up there with the other big chains in sales and reviews they might want to get some eye candy for the lady customers. Otherwise, the fact that hooters has delicious wings may never overpower the price of having to eat out surrounded by half naked women to most female customers. 140 KT
All in All it seems like Hooters realized their restaurants were outdated and their food was lacking quality. The menu revamp seems like it is going in the right direction, with more fresh foods and salad options. And the executive chef has good ideas to improve hooters as a whole, like changing bar locations, new interiors, and better lighting to make a more welcoming dining experience. These changes in theory should widen hooters customer base, especially to include more women, but even with a new menu and some more windows, hooters is still hooters, and is a "breastaurant" (as it was referred to in the article) designed for men to drink beer, watch sports, and otherwise bro out. I think hooters trying to bring in more women is somewhat of a wasted effort anyways because at the end of the day, if Hooters wants to bring in more women, they need to become Buffalo Wild Wings.
i feel that its a good move on hooters part to make their company more gender friendly. They have the stereotype of a bunch of guys drinking and eating wings with a girl in clothes that dont hide much, so from that point where they are making changes to increase sales and customers its good. Its still going to be hard for them to get away from the current perception of what they are right now though 710 CL
personally hooters isn't my choice of places to go. I have been there once in my life and it wasn't the best of dining experiences. I went with my baseball team a few years ago so imagine 20, 16 year olds at a hooters. the food wasn't very good and the prices where not good for what it was. I think it is a wise business move to try and be a more friendly place for a larger group of people. It sounds like there moving into a more sports bar type feel and like the article said more for the new generation. There biggest challenge is there transformation it'll take some money to psychically change there front, and maybe even harder to change what people already think about them.
All of these changes make sense. People are looking for more in their food, and girls in skimpy outfits alone won't cut it. All of these changes will make Hooters a better place to go without compromising why guys go there. Frankly they don't need the posters, and it's not like going to a strip club, so it make sense that the owners are trying to adapt to make it a more friendly place for women. The posters for instance can go without any loss. I mean guys go there to see the real life women, not the pictures. To me it seems like they are adapting to a better sports bar that you can go to without worrying what people will think when you go there.
I like all the ideas, updating the food, making it a better place to watch sports, and making it friendly for women, while not sacrificing the "thrill" of the restaurant.
My overall impressions of the changes at Hooters are well on their way to bring in more business from both men and women. Women are more into how the place looks, what the ambiance is around them. Guys go to Hooters to watch football, UFC fights and have some food and beer. Wives and girlfriends will be more apt to accompany their husband because they can sit outside on their decks have some drinks with their friends and not have to listen to the game. Changing the menu will also help more women to come in. Women are much more conscience of eating healthy and adding mixed green salads and fresh herbs will attract them to the menu. Let’s face it men don’t care too much about salads and fancy drinks; they still want to be able to watch their game with their friends have some beers and food. Having blue cheese come with the wings is good because who wants to buy them separately. Having fresh burgers instead of frozen has a huge impact on how burgers will taste, so from a guys perspective all good things are coming from these changes at Hooters. I can’t for see any challenges right now. Hopefully when all the renovations are done and the menu changes some, many more customers will be coming in and leaving happy and excited to come back.
I think the whole idea that hooters is trying to do is great, even though it might present a huge challenge to them. They arent really in the markets for female based clients when so many other restaurants have already done the things they are trying to do. However, it is great because if they do succeed, they will expand their consumer base greatly and potentially make more profit. I will still always know hooters as a place for men to have their "wings" and "sports". Christopher M. Genco T/R 7:10
I liked reading this article. I believe the restaurant will bring in more women because of the improvements they are going to have. I dont think it will bring in more people though because everyone will still remembers hooters as the how it orginally was. The new ideas are good but that still doesnt me more customers will dine at Hooters.
It's great that Hooters has realized they have to be more up to date with the times, although I'm glad they aren't steering away from what got them to this point. Updating the look of the restaurant and menu will surely bring in more customers even if it's just initially because are curious to see the changes. I don't know if these changes will significantly improve sales, or if women will chose Hooters over a place such as Buffalo Wild Wings, but at least they're trying to broaden there customer market. 7:10 BA
This article was honestly fairly interesting. I've never gone to Hooter's because women don't appeal to me so I've never had a desire to go. I think the company is doing something it probably should have done long ago. Women not only make up a huge part of the population but the dark interior and poor quality food don't even appeal to a lot of the male population. This kind of environment creates a feeling of shame in customers that would deter many people from going in. I think this change is overall going to be for the better. By expanding their menu, drink menu and updating the decor its going to feel more inviting to women and less shameful for men which I think will really help them boost their revenue. I think the main challenge is going to be preserving their original concept which appealed to their current customers while opening up their target market. I think another big issue is going to be even though they're changing the physical scene of the restaurant they have to overcome their reputation which is going to be hard work.
I've been to Hooters before and I have found it to be more of a place for men. The only choices where burgers and wings, don't get me wrong I love to eat both but sometimes I'd like more of a choice. This menu revamping is a very great idea and I believe that it will invite more women in. But if they begin to change too much they will lose the original Hooters feel that has been created over the years. It may take them a while to get all the customers they want from the changes but more variety is always a positive.
I think what hooters is trying to do is great. They are brainstorming and being creative on thinking of ways to appeal to the other 51% of the population...aka the women. The economy is not so great right now so to be able to say ok let's change our menu and the update the whole atmosphere of hooters while still keeping the "orange shorts vision" still alive is a pretty bold move. Bold in a good way. Hooters might be faced with the challenge of making their "regular" customers understand their new vision of marketing towards more women. Hooters will probably even lose some customers over this because I do understand that guys just have their hangout spots and don't want their wives or girlfriends around but hey...in these economic times you do what's best for the business. Catering more towards women is a positive step forward...because lets face it, there are more of us! 11:30 SR
It makes sense why Hooters would want to bring more women in, they are currently losing half the population because of their reputation as a guys restaurant. The best idea they have I think is to make the patio and the large windows so you can see into Hooters before having to physically walk through the door. So then its not like walking into a private skeevy bar. Their biggest challenge will be having Americans minds actually change about what type of place Hooters is. For me, it will always be a place with scantily clad women, and I would never want my husband or boyfriend going there. Regardless of the decor or not.
By making Hooters a national provider of football and sports entertainment they are inviting all sexes to visit. Women who were once weary of the place may attend an event and find themselves enjoying the new cuisine. Overall a very good marketing strategy create a new cliental base, without ruin their iconic theme.
Hooters is doing what all restuarants are doing right now, every couple few years, they all start innovating and making things better, mcdonalds got rid of all there playgrounds. then they started putting in more presentable dining areas, starbucks wants to start selling alcohol. Panera in RI started having food runners, that run the food to your table. chillies and applebees remodeled the outsides, so i think hooters is just trying to keep up with everyone else, and if this is their plan to do so, then let them have a shot at it. yes everyone goes there for a reason, but they will still continue to go CM T/TH 1130
I think it's great that Hooter's is trying to expand their horizons and make their restaurant more appealing the women consumers, but I don't think its very possible at this point. The founders of Hooter's created the restaurant specifically with men in mind, that was the concept they chose, and I don't think that by adding a few salads to the menu and adding some windows will change that. No matter what they do to the menu or the decor, Hooters is known for their waitresses who wear minimal clothing and that won't change. I feel as if the changes might bring in a few women, but it is still a man's restaurant, and a woman wouldn't feel comfortable being on a date where their boyfriend is checking out all the waitresses. AC T/TH 11:30
I believe that Hooter's attempt to bring in more females will work to a degree, but a majority of women will still not go to that restaurant because as they put it they are trying to appeal to men. Alot of women aren't going to willing go to a restuarant and watch their boyfriends or husband stare at women who are barely clothed all evening. I am glad that Hooter's is trying to appeal to more women, however, it is going to take alot more than a few menu item changes and brighter lighting to get more women comfortable in going there.
I'm personally not sure if Hooters can change enough, while still keeping their concept, to bring in a large female consumer population. This being said it is always important to be evolving your business with the current times. The changes to the menu and the additions of things that used to cost extra are attractive to new and old cliental. Also modernizing and lightning up the restaurants will enhance their image. There is a mental difference between a place you can see into and not see into, and who knows windows may attract more costumers. Will Hooters be having a rocket increase in female customers any time soon? I don't think so, but spouses may frown down on them going less.
Although this seems like a far stretch for Hooters, I do believe they are making move's in the right direction. Too be honest when I think of going to hooters I don't personally thing of it as the place to go with a girlfriend, more so a group of guys some wings and beer. The menu change is huge and will most likely be one of the biggest head turners for woman when they decipher between restaurants to eat. I think the biggest challenge they will still face is the uniforms. I am not objecting to them but it would still make it possibly uncomfortable for a girl to be there with her significant other? Josh Mersfelder T/TH 11:30
I think that what Hooters is doing with their company could prove to be more profitable. I fortunately live about 5 minutes from a Hooters and i go their a lot with my friends and i can already see a difference in the menu and in the restaurant itself. I myself have seen a small increase in the amount of females who are going their every time i go. So i think they are doing a good thing to bring in more business and i think it should continue to grow in the future. M/W 1:40
Just like anything in the business world, a company must adapt to reach the entire market, and with the new philosophy that Hooter's backing, I feel like they are on the right track. Although Hooter's is the best known guys restaurant, if they can penetrate the female market and make it more of a family restaurant, their profits will increase. It also benefits the chain by removing some of the negative stereotypes that are associated with the restaurant. One negative possibility that may backfire is the addition of the bar scene. Women may still frown of their boyfriends or husbands going to a Hooter's to watch the game rather than a regular sports bar. Nonetheless, these changes should help the company grow and profits to increase.
Personally I have never been to a Hooter's restaurant, but what I've heard from friends was that the food was sub-par, overprice, and the waitresses were the positive part of their experience. A successful restaurant cannot solely depend on having just a strong back of the house or front of the house; customers are looking for both impeccable service and delicious food. As with any aging restaurant, changes need to be made to both the ambiance and menu to attract new customers and keep the old ones coming back for more. Hooter's is headed in the right direct by updating their restaurants' decor and amenities while still keeping the classic uniforms the same. Will this be enough to increase the number of seats filled by women? I'm not so sure, but only time will tell. PS-Tue/Th 9:20
In my opinion Hooters is doing what other establishments in the restaurant industry right now is doing. They are updating their software and trying to make it a more brighter place which I agree that they should do. Hooters food & Beverage is way too expensive for their own good. They beers are warm, alcoholic mixed drinks are not that great and their food might seem appetizing because of the menu but it is horrible. Hooters is great if you are a sports fan you can go in have a few warm beers and enjoy your game. Also a cool place to go and hangout with some friends after a long work day. I think they need to work quickly with renovation because honestly people can just go to their local sports bar and pay a lot less then what Hooters is priced. Hooters does have a good concept and does work to a certain extent. They headed in the right direction because Chief Executive Officer Terry Marks want to improve and will improve its establishments. VE M/W 1:40PM Class
I think that this whole turn around that Hooters is doing is great for them. Though speaking from a female perspective these new changes that they're making haven't made my desires to go there any different than how they were before. I still find it as a place for men to hang out with each other to get away from their spouse, roommates, parents ect. As for the changes that the restaurants are making i find it very helpful for them. It's going to bring in a lot more younger customers who will only know them as they are now instead of what they were before. The only challenge that I can think of is if what they are doing is enough to go up against their competitors.
I think it's a great thing that Hooter's is doing. Seeing that I have been to one myself I can attest to their food being sub-par and lack luster but these new changes may help that out some. Also shedding a little bit more light and atmosphere into the restaurant may not only help bring in female customers but male customers. Though all these changes that they are doing sound nice and could be beneficial in the long run with food sales and customers but with the ladies ? I believe they still have a long way to go to get what they are hoping for.
I feel that Hooters plan will fail and that they will have a difficult time trying to attract women to thier resuarant. Most of the women I know don't go to Hooters becuase of they think it's degrating to women and not because of the food quality or price. Although this plan will give Hooters increased profit which is still good, thier customer will still mostly conisist of males, while females go to places they feel more comfrotable with. Two of the problemss that Hooter face are, first is that most women don't want to take their husband or boyfriend to a place were they are going to look at other women and pay less attention to them and that if Hooters changes thier restuarant too much for women men might lose interest and go somewhere else. I Conclude that if Hooters wants more money they should try to get more men to come by appealing to them. 9:20 MSR
I feel that by adding more salads and healthier options to the menu this will attract more female customers. Also by using better quality food such as fresh not frozen wings will leave their customers more satisfied. The uniforms of course draw the male customers, but thats what hooters is known for, they need the male business as well as business from females.
I definitely think the move to up date the restaurants menu and attempts to appeal to a broader spectrum of guest is a good move. Making the menu more health conscious and using fresher ingredients will in itself help make some women more comfortable to eat there in that they will a actually have options to eat. Just as much that making the decor of the buildings a bit brighter will make it slightly more inviting then the man-cave type atmosphere that you find there currently. However changing to much can shock those who are regulars and come looking for a particular atmosphere.
I enjoyed the article. I think the writer did a good job of putting everything in perspective as far as the restaurants changes. I think the fact that Hooters is making changes to appeal to both male and female customers is a good business technique. It shows that they pay attention to the fact that they should draw attention to customers as a whole, not as a gender. Obviously, we all know Hooters is well known for the wings and servers attire, but I think the new changes such as the menu and atmosphere will be a positive change. So I think all around my thoughts on the matter are positive and I think will be beneficial to showing women that Hooters isn't JUST for men.
The new benefits to Hooters would have to be the new menus. I think appealing to a women's stomach is always a plus, the addition of the salads is a huge plus. Also promoting the fact that they now have "fresh not frozen" burgers and the additive of not charging for the blue cheese on the side, which I think is a must with wings. Granted I've never been to a Hooters so I have nothing to compare, but after reading the article the changes they will be making, make going to a Hooters a better option now. I think maybe the "biggest" issue they might have is the fact that they're changing the atmosphere, make it more of a social scene for example putting the bar in the middle. This might be a turn off to regular Hooters customers due to the fact that it was never known for being a "social scene". But other than that, the article was good and I think the changes will open women's minds to eating there.
I feel that Hooter’s is moving in the right direction with the changes to the menu and the renovations. No changes have been made to the chain since its opening so everything from the decor to the food is dated. I could definitely see Hooter’s becoming a more popular bar and hang out location with the addition of the new TV’s and sports packages. The new salads, cocktails, and wines will be more of a draw for women over the men frequenting Hooter’s and because cocktails and salads still carry the stigma of being primarily for women, it could also be seen as a double- edged sword by some.
1. My first impression of Hooters, was that I thought it was a cheap wing place for guy to oogle girls in tight shorts. I still think that way except that it doesn't sound as cheap (in quality, apperantly it's over priced 0_o). The new changes they're making to the restaurant sound interesting & I would like to try one of those salads w/ shrimp & spinach. 2. Some of the Benifits to Hooters would be, it's menu & decore improvements would deffinatley attract some female customers. Also the flat screen tv is deffinately another big improvement. I am most excited about the change in menu. 3. I think some challenges would be getting people to actually come to the restaurant; afterall there is still that stiggms, & not many people know about the changes that the executives have made to Hooters (I haven't even seen the commercial). Also Women might still be hesitant to go to this restaurant just because they also still think it's a guys restaurant.
Overall I think it is a great idea that Hooter's want to branch out and attract other audiences then just males. Money is motive in the business world right, so why not head in the money making direction. I've always though Hooter's was just for males anyway because of the food they offer, entertainment, and of course how the Hooter girls dress. Hooter's was getting played out and I'm glad that they decided to hop on board to change direction of the company.
The benefits of Hooter's upgrade is of course a broader audience and more income. Having a fresher, healthier menu with salads and what not welcome women. Also wanting to change the whole decor welcomes anyone to wonder what's going on with Hooter's. And also while upgrading they aren't losing any of their old customers cause they aren't changing completely so that their old customers feel uncomfortable being there anymore which is good.
The only challenges I can see in Hooter's path is still trying to get the women inside. Yes they are making an effort to make the restaurants more women-friendly, but since they barely go in there now how and what will Hooter's get them inside. I just hope they have a hell of a marketing/advertising plan to reach out to America and catch our eyes... again.
It is a smart move on their part to make the changes necessary but still keep their originality. Hooters sales can only go up by engaging in a modernized look. They will be bringing in not only men but women too and lets face it who runs the world…. Girls. Enhancing there menus and over all look on the restaurant will hopefully help expand the demographics.
When I thinking about Hooters it is bar that mostly for guys because all waitresses in tight orange shorts, and posters of bikinied Hooters girls on the wall. Also, their food was not that good either. However, now Hooters realized that they need to be changed for food, ambiance, and choice of alcohol will make better restaurant once again. This time will be not just because of waitresses with tight shorts.
The initial start to this article is very clear and to the point and i feel would be a great solution to the problems he is facing.this was well written and definitely a well thought out action. hooters as a company has grown all over the last 3 decades having restaurants in 28 countries and 44 states along with having there own hotel and casino in las vegas. there menu changes i feel are a good way to help there cause there concept is a little dated but is still very good it just needs to adapt with the times.also there changes in the atmosphere of the restaurant would be a good help.
I think this article was very to the point. The information was organized in a clear and concise manner. I think Hooters finally realized it's time to expand its clientele. Hooters can benefit greatly from appealing to females. After all, females are 51% of the population. By modifying their menu and over all look of the "breastaurant" chain, Hooters may be able to increase revenue and clientele. I think the biggest challenge Hooters will face is actually gaining the attention of females and getting them to dine in their establishments comfortably.
I think that this article in addition to the changes they are going to perform is going to add to Hooters publicity. The fact that an old out of date skimpy bar and restaurant is going to remodel itself to increase performance is a phenomenal, and just goes to show you that times are changing. I think that one of the toughest problems that Hooters is going to have, is not only getting more women to eat there but also to make their boyfriends, husbands, or even just guy friends comfortable enough in the atmosphere so that they continue to come back. Also I feel as though there is now going to be some controversy as to why the restaurant is not catering to the sexual innuendoes for a woman's behalf. Although the restaurant was always a place for guys to go to eat and stare 0__0, now you are bringing in an entirely new crowd and they are probably going to want to stare also. As far as benefits go, the Hooters will get more business and increase sales tremendously no matter what within the first year of these changes because everyone wants to check out the new, hopefully it will make a good enough impression for the crowd to return. Best of luck to Hooters.
I think it is really about time Hooters decided to upgrade. Neither the decor or menu have changed since the chain opened. I've been to hooters and if you're not a guy, there isn't much of any incentive to go and the food isn't worth paying for. I believe the changes they are making will benefit them greatly. Once they can get a reputation for more than the hooters girls and bad wings, people could enjoy hanging out there. The patio and open windows are a good idea so that it doesn't look like they are trying to hide anything inside. Also, a revamped menu will attract more men as well as women. It may never be one of those places you take a date to, but it will be more of an option if the changes are done right.
The article shows that Hooters wants to change their clientele. For a very long time Hooters called as the "breastraunt", and the male clients did not feel comfortable taking their significant other to have lunh or dinner at Hooters. Finally, Hooters understood that picking a really small circle clientele was not doing good for them, and now they are changing their menu and concept to a unisex restaurant. I had friends that stop going to Hooters because of over the top "breast service", they told me that it is nice to see nice looking waitresses around but when it's time to eat or serve the food, they didn't ask the "breast" addition on the food. In the end, Hooters is changing their concept to something more unisex, and their also providing fresh and healthier food. I'm not sure about the raise in women clientele but at least the people that prefer to dine at Hooters will have updated design and healthier food choices.
I think Hooters will definately bring in more customers now, especially women now with the changes they have decided to make. It is a great idea from a business and financial standpoint. Now with a larger variety on the menu, more food for your money, and healthier options more people will be convinced to eat there I believe. I also agree with the new changes on the interior design and updating the atmosphere. The new look inside of the restaurant should attract a larger group of clientel for them. The new updates will benefit the restaurants reputation also I would imagine, and not be as biased and outdated as most people think it was in the past. However, making another or new impression on the neighborhoods will be a challenge for them but I think they will be very advantageous in the long run. Hooters might be taken more seriously as a restaurant with good food or "the best wings" now because of the changes taking place.
This article shows that Hooters is trying to make a change in order to keep up with consumers wants and needs. They realize and admit that the way of the past will not keep up with the way of the future, and the only way to stay afloat is to make a few changes. Overall regardless of making Hooters a place that will appeal to more women, in general it is good they are making other changes as well. The fact that they are addressing multiple issues with outdated furniture and layouts, and menu items is going to benefit them for the long haul. In general though I think it is still going to be very hard to get the old 'Hooters' image out of present day minds. Changing windows and menus will not please everyone,and with Hooters having such a huge reputation for their particular type of employee, well that will never change. SJC- 9:20
When everyone is conscious about their wallets it is hard to operate an industry that caters to a specific group. With Hooters now focused on appealing to more consumers they are starting to take the step in the right direction. People may either be appalled or embarrassed to eat there, but justifying going because of fresh delicious food will help its image. While the chain claims to be a family restaurant, many will argue against that. The image of Hooters may and probably won't ever change, but updating both the menu and the interior can go a long way and at least showing that it recognizes peoples concerns. It may seem like just a place for menu to go but if it continues on this course of changing it can go a long way to expanding its customer base.
I think that the revisions to the menu will definitely benefit Hooters. With everyone trying to save as much as possible it is always great to see a popular restaurant offering discounted specials and giving the consumer more for their money. I believe that this will increase revenue for Hooters now that they are appealing to both health and money conscious people. I still think that with the uniforms staying some women will still feel uncomfortable dining in Hooters' establishments. M/W 1:40
I feel that Hooter's is making the right moves in an attempt to reach out to more consumers. I have eaten at Hooters a couple of times in the past year, and I do not recall ever thinking to myself," Well that was a good idea," on the ride home. The food on the current menu is very disappointing and extremely salty. When I tried their "world famous" wings for the first time, I was pretty let down. Knowing that they are going to change the menu, and start utilizing fresh, not frozen meat, increases the probability of me returning to the franchise in the near future. Restaurant chains have been recently advertising "fresh ingredients", and Hooters is simply jumping on the bandwagon. It's only a matter of time before we see the "Hooters Chef" tossing a mixed green salad during our favorite primetime commercial breaks. Also, I really don't believe that women will be wanting to go to Hooters with a new menu, and I do not think that men will be thrilled about bringing their wives to their after-work hangout.
i think hooters has the right idea about getting more female customers, there gonna need a ton of advertising for people to see that they are changing, i could see them raising their profits if they keep coming up with ideas like this.
i love hooters but society evolves and Hooters hasn't changed much. The wings time is expiring. Bacon time is coming. But no man went there for just for the wings, and with the economy they obviosly need to expand their market. They will probably make a separate sections one for families and one for the men. Hooters has the potential to become an even bigger franchise.
I think that Hooters is making a smart move by changing Hooters inside and out. I think that by changing their menu and remodeling the inside will deffenitly draw more people in especially women. I think that they will benifit from this.
It's surprising to me that Hooters decided to make this change as of now. However it's a very good thing when a business recognizes their customer's needs and accommodates to them. An increase in customer satisfaction increases or maintains profit. I think it's smart to change up the menu and revamp the interior, but let's face it. Hooters is know for their servers and the outfits they wear. With the whole "No Sweaters" campaign that's never going to change. So because of this the challenge that they will face is trying to sell a new image to the market, using the same values and goals. It's not going to be an issue with the customers already in the restaurant, it's trying to bring the people who aren't easily fooled by a few menu changes and new leather seats.
Sounds like Hooters knows and understands their target market. Women, such as myself, my choose not to go to Hooters, but that is fine. Every place is not for everyone, doesn't make it wrong.
I believe that Hooters is making the right decision in making these changes. But I also feel that they should change the uniforms because some woman and even families may feel uncomfortable seeing other girls wearing skimpy clothes around them and their children. As changing the menu goes, that is a great change because now a days people want variety and the times are changing. There was a wing faze and a bacon faze and some people now are on a healthy faze. To bring in more customers see what they will eat and want to see in your establishment.
So, i personally love going to hooters, when i lived with my old man, that would be the place we went on a weekend night to just relax and bond, get away from everything and just enjoy good food and honestly good company. I remember a time where i had went with my dad and a woman walked in with (what i assumed was her boyfriend), the look on her face was one that screamed horror. My dad and i laughed as she grabbed the man that accompanied her by his ear, and made him leave the restaraunt. Talk about embarrasing. I can see how some women would be offended, but its not like the girls are stripping off their clothes, they work hard and are honest women, just like me. The food has improved a lot over the years and so has the actual "decor" of hooters. It makes is so that you can see that more women enjoy eating there. Though it is primerily a sports and beer bar, if you enjoy that sort of surrounging, hooters is gold for you. If youre into black ties and cocktail dresses, i suggest you run haha. All in all, its great to redo a place as long as you keep its original essence. Hooters is known for the outfit, why take that away?
Hooters is known for their uniforms and their wings. Yes, some women may feel uncomfortable in that establishment, but other women don't mind. It's place to have a great time. Not every place is meant for everyone. If women don't want to join the guys at Hooters, it's their own choice. As for changing the menu, it sounds like a great idea. Hooters will never take their world known wings off the menu but adding more healthier meals and alternatives are great foods to have for such a growing franchise.
I have never been to hooters before but from what I have heard I highly doubt that I'd ever go there. Its great on the restaurants part for how they are changing the menu to perhaps bring in more customers .Though it really wouldn't make a difference in making female customers feel less awkward.It is and will ALWAYS be a target market for males.
This article was very interesting and I would have never really guessed that it might actually work. I have been there once and the one thing that came to my mind was that it was a guy’s hangout. Now having been informed, it has brought even more attention to this restaurant. I think given the formatting; the new renovation is a good idea. Having moved the bar to the center creates a more opened atmosphere for everyone. The menu is probably the best and biggest change they have decided to make. If I’m going out, the biggest interest centers on the menu. The half-naked women might still make some women feel uneasy, but I think if they changed their uniforms they would not be the same Hooters as before. M/W 1:40 George Gomes
Hooters is a company that is known for its skimpy uniforms and spicy wings. Over all, Hooters is made to attract men and be a place where they can do what men do. With the changes Hooters is making they have a solid chance of attracting women who are just looking for a late night cocktail or to catch a quick bite to eat. Providing healthier options on their menu allows health conscience men and women to experience Hooters in its glory. By moving the bar to the center of the restaurant and providing larger more modern televisions, Hooters has begun to step up its game to compete with the more family driven sports bars like Applebees and Fridays. Although it has been know to have a more male clientele, these changes will hopefully open women up to the idea that Hooters is for them too. These changes will increase revenue and make it known that Hooters is a place for men and women to just relax and grab a drink.
Though I like the approach Hooters is going for, the title is very misleading. What the main purpose of the article is displaying all their new ideals for the chain, and how to update it, rather than gathering female customers. Though yes, they have had a higher sale with women, their main target is and always will be men. With that being said, the minor changes in their menu and decor will go a long way with their customers. Their making a good advancement into the new era of technology and sleek, rather than box tv's and dark wood bar's. One challenge they might face is any long time customer could disagree with the change, however, they will most likely come around, and even then, these changes will attract more people. M/W 1:40 Juan M. Joniaux
It's about time Hooters stepped up its game. Having been to Hooters only once in my life, I found it a disappointing experience. however all of the things I found sub par about the restaurant have been covered in this article. changing the atmosphere of the restaurants will be the biggest advantage to the chain. the old decor was cold and dark and not the most welcoming. it is good to know that Hooters is trying to clean up its appearance and the change is sure to bring more and different customers through the door. The food, though certainly nothing to scream about, was not awful in my experience with the restaurant. However, the restaurant will only be changed for the better by bringing in fresher healthier ingredients especially in this calorie counting day and age.
I find that the article was very well written. I think that by changing the face of seventy of their US restaurants they can only increase their revenue. If a customer is truly loyal to an establishment, it will take more than just an updated look to get rid of them. Transitioning into a new generation will ensure that your restaurant doesn't fall off the map. I think that by changing their menu they can appeal to more women which can only benefit them. I don't see the change being of any detriment to the store. As long as they keep their classics, they will bring the same crowd and hopefully a few new faces.
Hooters is a great restaurant to get wings from but I think that the dresscode for the waitresses to wear orange tight shorts to attract some men that are single but I believe that they can do some things for the women that come into the restaurant. I believe that they can cut down on the posters of bikinied women to make things easier especially if a senior citizen wants to eat there. I also like the idea that they are doing mixed lettuce with mixed greens and shrimp is in it. At least that's a step of getting more females to eat there.
I think its great that Hooters is trying to accommodate for the wives and girlfriends of frequent diners there, but I think it is possible for Hooters to accidentally take it too far, and somehow have it end up as a family restaurant. Half the fun of that place is the manly atmosphere and the dress code! Its not meant to be a place for couples to go, its a guys hangout with booze and bosom. Hooters might not know where to end their changes once they start. It will definitely bring in a different crowd and more money from the women with these changes, I just think they need to be careful with what they change!
Hooters is moving in the right direction. By keeping many of their original aspects and updating a few will keep them relevant especially during times like these. These improvements are extremely welcoming for females and will increase their customer rate by just improving food and lighting it up. Hooters was never known for the food, improving this menu benefits not only the customers but betters the reputation for the company.Also creating a sport center atmosphere moves their skimpy girl reputation o a sports bar & grill open up a whole new variety of customers. The only downfall that may come about is the customers that love and appreciate the traditional sense of Hooters and disagree with the changes may causes customer decrease. But with some you lose more you gain, i believe these changes are for the better for Hooters.
Hooter's making a smart decision, one that is based not only on the changing economy but also on the evolving interests of the public. The article brought up a great point by stating the fact wives and girlfriends have always avoided places like Hooters. I think Hooters' business is going to increase greatly because the atmosphere will finally be welcoming and attractive to both genders. By improving the menu Hooters will also be able to expand their reputation as a restaurant with delicious food as well as entertainment. However, there might be some people who disagree with the changes, or feel that the restaurant won't be the traditional Hooters they've learned to love. I personally support this decision made by Hooters and it seems that everyone will benefit from it.
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Hooter's is doing what any other restaurant would do in a failing situation, modernizing and menu changes. I'm surprised that after almost 30 years of business, someone in this company finally realized that they are missing a huge target audience, women. Still, even with creating a new look and taste, reputation live on for quite some time, but at least the blue cheese if free now. 710RH
ReplyDeleteHoooters is a great restaurant... for guys. Its basically marketed as a place where you can go grab some wings, brews, watch a couple games and be served by pretty women in revealing outfits. recessions and poor economic situations have pushed them to expand into newer markets. trying to advertise to women will be pretty tough due to one of their biggest marketing ploys THE HOOTERS GIRLS, these girls are so well known that there is even a Hooters girl competition. Any way Hooters is hard at work trying to expand and bring new menu items trying to attract a bigger customer base.
ReplyDelete920-T/TH Cody Leonard
I'm glad to see Hooters is finally stepping up their menu. They are turning their focus back to the real reason people dine out... the food. In addition, the decor and atmosphere at Hooters is incredibly out dated. It will be nice to go there and experience a modern bar scheme that will be more inviting to women to come in for a drink and enjoy the game. I see these changes as extremely beneficial. Since Hooter's is expanding it's market while still catering to it's current market, they will for sure increase their customer base. One challenge might be convincing women that Hooter's is not a creepy place to eat frozen wings anymore. Hooter's will have to do a great deal of marketing in order to change decades of people's perspectives. Another challenge might be finding cooks to accommodate the new menu. It won't be as easy as frying up some frozen wings and throwing on sauce from a jar. More care will need to be taken in order to maintain the higher quality changes that Hooter's expects. In essence some training/hiring/firing may need to take place but I think this is a successful move on Hooter's part.
ReplyDelete710-KL
In my opinion, when Hooters started this franchise they knew what they were getting into. The article states that "the beautiful girls are just a 'gimmick' to get dinners in the door," so they should not be shocked when sales drop because women don't want to dine there. The changes that Hooters are making are a step in the right direction to appeal to women with the additional salads and drinks but in my opinion, it is going to be very difficult for them to be known for anything but a guy's restaurant. Maybe that's the way it should stay.
ReplyDeleteIt is definitely time for Hooters to redesign their menu. Not only to bring more women into the restaurant but some guys would also probably like some alternatives besides foods like burgers and wings. The new drinks would also make women seem more accepted in the restaurant if the went out with the guys. Renovating the interior is also a very good idea that would also bring more people in, including women.
ReplyDelete11:30 JB
Hooters is modernizing...I believe that it will be very beneficial in the increase of sales with the sensitivity of women. To be honest the food is not the main focus but with the update of the menu, it can be. The changes of Hooters can broaden the stereotype from Girls, Wings, Beer to Great Food, Fun Atmosphere, and Affordable Prices. In every food industry, we look at what the customer wants and appeals to. Hooters is not the only one revamping their business, Burger King just remodeled their businesses as well.
ReplyDeleteThis article was very intersting and I enjoyed reading it. I had never really given much thought to Hooters because it did not seem like a nice place to go. When I thought of Hooters, I just figured it was a guy hang out. Now that I read this article, it has brought this restaurant to my attention. I think giving the layout a new renevation is a great idea. Having bigger windows and an overall brighter scenery inside is a great idea. If I am going out to eat I want to sit in a well lit area with nice atmosphere. The bar being moved into the center of the restaurant and converted to include a larger drink selection is a good idea also. The menu is probably the best and biggest change they have decided to make. In my opinion, if the food is great and there is a good selection, the rest is less important. If I am going out to eat, the area of biggest interest certainly centers around the menu. I believe with these changes put in place they have a much better chance to reach more of the 51% of females. The half naked women would bother me a little if I was on a date with someone but, I think if they changed that they would no longer be who they are at all.
ReplyDeleteT/R 11:30am RMD
Hooters is a interesting chain, yes I do like the wings, yes I do like the girls, would I bring my girlfriend, why not! Although it is defiantly a "bro" place to eat any girl that is down to go is a plus in my book. But as with any good idea it has to change with the times. I think a uplift and change for hooters will make it more profitable. Although old time guests may not like this new change.
ReplyDeleteIf Hooters goes through with all the changes they mentioned i think it'l be a much better business as long as they don't get away from the original point. By simply opening up more to women they can tap a larger portion and boost sales quickly. As far as the food goes improvements in food will always be huge so it only makes sense to revamp that as well. I cant think of any reason this would be bad other then some people might not like the interior change the crowd they do draw should more then compensate.
ReplyDeleteI feel like this article brought Hooters more into the public eye, I never pictured myself going to Hooters before because of the image it has. It was geared mainly towards men; now with mixed drinks, even wine, and healthy options that are targeting women it will open Hooters to a bigger market. Changing the whole atmosphere will definitely bring more customers in; it would be more welcoming than a dark restaurant. Hooters is doing a good job with the food because they're bringing in fresher ingredients instead of frozen hamburgers, which is a huge trend in the food industry at the moment.
ReplyDelete11:30 EMM
As someone who has eaten at Hooters before, I understand where this article was coming from. I always feel uncomfortable when walking into the restaurant, because 90% of the time, it is all men eating there. The gimmick that once made Hooters popular 40 years ago, is no longer working and the CEO understands that and I believe he is moving in the right direction. With a newer, updated menu in place, I think that more women won't feel as out of place when eating there. Also, they now have a chance to compete with family style restaurants, such as Applebee's. My only challenge to the article is the idea of changing the uniforms. I don't think they should be changed because that's what makes Hooters, Hooters.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteI agree that this is a smart move on Hooters end of the deal. They are doing what they should have done awhile ago by making the menu something that is much more desired. The uniform change I'm not so sure about. People go into Hooters primarily for the uniform, then the food. Change what they have going for them and it's up in the air how the customers would react. Perhaps if done right the reaction could be positive. Guess we'll see.
ReplyDelete7:10 PTS
When I think of Hooters I think of a resturant where a female customer will look out of place. I have never eatin at Hooters before and I'm not sure what the menu is like besides the obvious wings. The changes being made to Hooter like the remodeling of 70 stores and the new fresh menu are all great. although I still dont think I would eat at the resturant. The reputation is still not the best and it will take a long time before Hooters can be seen in the same venue as TGI Fridays or Applebees. 7:10 OL
ReplyDeleteI’m glad to read about how Hooters is making itself more modern to the general public, not just men. What John Gordon says is true how the female population count as well and they shouldn’t be ignored. Terry Marks appears to be doing the right thing by making the restaurant more inviting to women. Also, I like how he’s focused on improving the menu to a healthier status because in my opinion, the food is the most important quality of any restaurant. I’m still skeptic on having sexy women to lure people in so I won't be going, but the waitresses don’t seem to mind, no one is getting hurt, and they’re making their daily wages. This process will probably prove profitable to Hooters.
ReplyDelete7:10 KW
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ReplyDeleteI have always been a hooters fan, and I'm pleased to hear that they are gearing their business more towards women. In my opinion this is a very smart move on their part. Becoming more friendly to women and family audiences , how could you go wrong! Im especially happy to hear they're improving the quality of their food as well. With these simple changes, I believe Hooters will continue to be successful.
ReplyDeleteFSM 1130 T/TH
DeleteT/TH IR 7a.m
DeleteI think that their new improvements will bring more people back. Usually people would go on Tuesdays or Thursdays just for wing night, but now that they have more food choices, more people will go. I noticed the time i went this summer the wings actually came with dip. 2 years ago they didn't have any dips and not many salad choices.
The benefits of this will increase sales and will bring in more females because it's just not wings and burgers. It will also be good for a couple that goes on a date because now Hooters will introduce wine and alot of females like to choose wine over beer, so it all works out.
Some challenges i see is trying to get a family to come to hooters because it's always loud in there and the establishment is mostly targeted towards males and sports fans
Hooters has obviously been extremely successful in the past. By changing the decor and the menu of the restaurant but keeping the uniforms and the wings, Hooters' sales can only go up. A healthy menu not only appeals to women and healthy men but it also provides more variety for businesses if they decide to eat at Hooters for a business lunch. The customers they will lose, if any at all, they will probably gain in other new customers. This renovation will be the boost Hooters needs to bring that sales back up to what they were in 2007.
ReplyDelete1130 SC
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ReplyDeleteI believe that what Hooters is striving for will definitely benefit the company. I personally enjoy eating at Hooters but to me the best things about Hooters will remain the same after their "reconstruction." The additions to the menu are a great idea because not everyone likes to eat just wings and others may want to branch out and try to diversify their Hooters experiences. I think that redecorating the Hooters will help boost sales also because it is very dark in their restaurants and sometimes that can be a turn off for people. I do think that the uniform need a slight tweak also. The stockings that they wear with the uniform are not flattering at all. They're orange and do not match any of the waitresses skin tone, we're not being served by carrots (hopefully). I don't think that they will have very many problems in succeeding after the renovations are over.
ReplyDeleteI'm glad that Hooters is trying to appeal to women more, since its always been known for being a guys restaurant. The way that they are doing it by changing the food and the atmosphere is a good way to start, but they're not willing to change their waitresses outfits, since thats what Hooters is known for. Some women don't feel comfortable being surrounded by men and eating there. I think it will be years before it becomes a place where women feel comfortable going. Also in my opinion, by replacing the TVs with nicer ones and subscribing to sports channels so they can watch all the games makes it even more of a guys place.
ReplyDeleteT/TH 920
I really like what they are planning to do to improve Hooters making it brighter and putting the bar in the middle so that more people can socialize while eating or drinking. Also carrying more types of cocktails and wines is another great idea to draw men’s wives and girlfriends in for business. Making these changes will benefit Hooters a lot, drawing in more customers of all ages now, providing they still distribute crayons for kids. Adding all of the sports packages will also help too because now games, shows and even fights that people can’t get at home will bring them in so that they can see what’s going on and not just watch the high lights on TV. This will bring Hooters more money because food, beer and football just go so well together. It seems like Hooters really stepped up to the plate and hit the ball right out of the park with these new ideas and updates that they are planning. The only detriment that they might encounter is the new food that they are adding to the menu. Promising six different types of salads and mixed greens is going to be hard to keep fresh and crisp because let’s face it, customers aren’t going to get together and say I’m in the mood for salad tonight, Hooters it is. I like the idea of adding more greens to the menu, just in my opinion I don’t think it will last that long.
ReplyDeleteSJJ 11:30 FSM3001
I am a fan of hooters, every time I am home my father and myself go to hooters and split a big order of wings and fries. I end up being the designated driver so my father can have a beer. This makes hooters special for me cuss it is a good father son time. So i was worried when i heard about change because after all it is meant for men mostly. I was glad to hear that the original traditions are impact and the changes are actually good. It will attract some women but still keep it a manly feel. The healthy choices also help men and not just women crowds.
ReplyDeleteFSM 3001 7:10 T,R
Mon/Wed 140 - Class
ReplyDeleteIn my opinion, I see nothing wrong with Hooters. When I look at it, I view it more as a sports bar type of place. If they want to make it more comfortable for Families, they are going to have to work on that. The direction that they are going in so far I believe is a good start. By creating a better menu, this will bring more ladies. Especially ladies who have a major concern in what their children or themselves eat. It is beneficial for the men still by putting up those flat screen TVs for the games. They may not have a problem bringing in dates and so forth, especially if they are sport fans but, they may have a problem with Families. Loud noise, beer and a crowded place is not exactly "Family Oriented"
I think it is good that Hooters is trying to change the environment of its restaurants. Hooters's current style is unappealing to women and that takes away 50% of their possible profit. It will benefit the company to change their environment because they can now appeal more to women. I agree with the women that don't like Hooters; I think it would be a really awkward restaurant to dine at especially on a date. I would definitely be curious to see how different the environment is once they make changes. It might still be a challenge to the company to be able to fully convince women that the environment has "changed" especially since the main awkward thing is that the waitresses will still be waiting on you half naked with their boobs sticking in your face. As a woman, that is not something I want to see, but understandably that's what attracts the men.
ReplyDeleteM/W 11:30
I have yet to show my face at any hooters and probably never will!! To be honest hooters messed up with me from the start, The whole half way naked girl thing I dont like or agree with. Hooters had nothing else to do, they leaped out and had to do something to attract more customers because they were losing to much money. Its good to know hooters is changing for the better and creating DECENT food. But I still I dont believe they are going to attract that many more customers. They will never be on applebees and chilis level!!I give them props for trying but they will never attract me as a guest. PW 7:10TR
ReplyDeleteIn my honest opinion, I feel even thought Hooters change their menu to gain a higher target audience, it would still a bit of a failure. As a woman myself, I don't feel comfortable to be dining in an environment of half-naked women. It would be quite disrespectful especially been on a date with their spouses. If it was with a group of girlfriends, I'm not sure that would be my first choice of dining. Hooters should just stick to their target audience, men, because they look forward to being in "fantasy land" restaurant especially during game seasons.
ReplyDeleteShavon L. 7:10-T/R
T/TR 710 KW
ReplyDeleteAs a female, I actually have no problem with Hooters the outfits are a part of the name and I take no offense to it. I have found myself being the one taking a group of friends to a Hooters in several locations. The article caught my interest since it was mentioned in class, after reading it I was very pleased and can't wait to see the new changes. The food at Hooters I will say has not been the best, although, the wings are great to me, being the only item I order. With a new menu I believe that Hooter's will have a large jump in sales along with a good amount of the sales coming from females. Most women today do not take offense to the "skimpy" clothing or the fact that their boyfriends want a night out with the guys and it being out to a Hooter's. This will be a great improvement for the franchise. The main problem I feel that they will face is proving that they have changed and coming up with new advertising ideas to target a female audience. Redesigning is usually a hard concept for most restaurants especially with the food but, I'm sure that the franchise will do great with it. The female audience may be a little harder to catch the attention from but new commercials or ads will help with that. Overall, I will continue to be a customer to Hooter's and will now enjoy going there for football Sunday's on the flat screens.
After reading this article I honestly feel that Hooters isn't really doing anything to help entice women to go. I personally have never been to hooters so I can't really say if I would be more obliged to return there or not based off their revised decisions in the restaurant. I wouldn't feel uncomfortable eating there, but I can see where some people (females in particular) would. Being in the restaurant industry I think that it is a good idea for them to change up their menu a little if they are noticing a fall in sales. Other than that, I'm not really sure what else they are doing to help create a more welcoming environment without changing their whole reputation of being a restaurant that mainly is ideal for men.
ReplyDeleteM/W 11:30
were going to hooters alanna lol Carlo
DeleteHaving been to hooters before, i think these changes are exactly what this business needs. As far as their old menu goes the food wasnt anything special and the only real good thing on the menu was the wings. by adding more variety and healthy options is a great start to revamping the restaurant. in terms of getting new customers in and being family and women oriented, i think by changing the decor, brightening up the place, and adding outdoor patio seating will help do just that. I think if this company keeps working and developing they will be much more profitable then they have been recently
ReplyDeleteTues/ Thurs 1130
I've heard a lot about hooters but never got the chance to visit, yeah I know, bumper. I heard that the food chain was targeted to men however, now that their mission/vision is changing and is now targeting both male and female I believe their profit margin will be much higher. Their revenues will increase and hopefully wives can now trust their husbands to eat at the restaurant.
ReplyDeleteHooter's will always be known for their girls, and wings. Changing the dynamic of being a "manly chain-sports bar"; where you would go for a guys night out to have a few drinks, eat and watch the game, into a place where you'd want to bring your girlfriend or wife? Only time will tell if this even works, but I'm totally for the menu revamp. Having better choices on a menu, as a consumer is ideal. Seeing as how it is the latest trend. Like I said even with the changes being made to better the company, it will always be known for it's girls, and wings.
ReplyDeleteBryan Masterson (Tues/ Thurs: 7:10)
While I have never personally been to Hooter’s, I have been very aware of their image. After reading this article, I agree with all of the changes Hooter’s is making. I believe their decision to revamp their chain is brilliant. It’s going to attract woman by the making it more of a “nightclub,” and I also think the decision to change their menu items is going appeal very well to their woman guest. However, one issue that still remains present is the uniform. Hooter’s, is mainly associated by the uniform their employees are assigned to wear. While all of the improvement may benefit them, I still believe customers, women especially will complain still about it. If in fact, the changes are going to increase revenue I don’t think Hooter’s will ever change their uniform’s. DS 7:10 T/TH
ReplyDeleteHooters is a regular hang out for my friends and I. I do believe that all the changes to hooter is a great idea because the bar would be more approachable to us ladies. Also changing the menu is a great idea because as women we are always trying to watch what we eat and by adding healthier food options Hooters now has a broader audience to appeal to. I do believe that adding a brightness to the chain restaurant will make women feel more welcomed along with the other decor changes. In my opinion I believe this change is good because it will make everyone feel more comfortable in the restaurant atmosphere. Although it wouldnt be a bad idea to change the employees uniform, making the few changes is a big step into making this restaurant more comfortable for men and women alike. these changes also would make this restaurant more successful in sales.
ReplyDeleteTues/Thurs 7:10 TERRESA W.
Hooters is a place that i started to go with group of friends to watch NBA and enjoy wings. The idea of changing the concept or the focus group might be a bad idea, because they were doing great already and changing the focus group can be just being greedy. Sudden change can hurt the company, because it is double-edged situation. It will be either very successful or fail really hard. Benefit to this change is that Hooters can bring more women than before, but in order to earn profit after investing on renovating and buying more ingredients for new menus will take awhile. It is good that Hooters is trying to be healthier and aim for more focused group. Challenge that they may face is competitions. Buffalo Wild Wings have also same concept but it already focused on women and men. Buffalo Wild Wings really meant for people who love sports. They have same idea as Hooters but have better environment. If Hooters can overcome this challenge then, it maybe the best place to eat wings and watch sports with group of friends.
ReplyDelete140M/W KG
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ReplyDeleteI feel that it is a good idea that hooters is trying to make a change in their franchise by renovating the decor of their restaurants, changing their menu, and adding a wine list. This will increase their sales and customers that are women. Women might be interested in coming because they now offer a wine list and different options on the menu. One challenge they still face is reaching out to those women who still feel uncomfortable about the dress code of the workers because to change the dress code would only ruin the name and brand of hooters.
ReplyDelete7:10 Tues/Thurs
I think it is a great idea for Hooters to update their decor and menu's. They are dated and need to keep up with their competitors and draw in new customers. No matter what they do they won't be able to draw in every woman out there. The waitresses dress code makes many women feel uncomfortable. But if they change this then they will no longer be the same Hooters, that is what they are known for. As a woman I personally think that if you are comfortable with yourself then it shouldn't matter what the waitress is wearing. I just want some good food and time out with my friends.
ReplyDeleteBRIAN DINAN
ReplyDeleteWhile I've never gone to hooters, I think it's sterotype is fitting. I would never go there, nor would anyone in my family. I don't think the menu is the issue, it's the whole theme. Women obviously feel uncomfortable going there because it turns women back into sexual objects; which the country is trying to get away from. It's not the typical Christian hangout either. There "new menu" is nothing exciting or new...it simply sucks less. It doesn't realy have it's doors open to everyone because obviously a family wouldn't eat there. With all of that, their definately is a market if you will for this crowd and I'm sure will have continued success.
T/TH 9:20-11:15
I think it's great that Hooters is getting better menu and drinks options as well as a makeover inside. Hopefully this will benefit Hooters by having more girlfriends and wives come in to eat lunch and dinner or possibly stay for a late night. Getting more woman in the door is definitely their only challenge being that it's not really a family-friendly place although I have seen families eat in Hooters before. Woman are definitely intimidated going into Hooters and without changing the uniforms (which they shouldn't do because then it wouldn't be Hooters) it makes it hard for woman to be willing to go in for lunch or dinner.
ReplyDeleteT/TH 11:30 LB
I'm most certainly thinking that the reason more women do not dine at Hooters has little to do with the food quality. Hooters is more in the business of selling sex than food. That being said, they may see a small increase in patronage with some of these improvements. The challenges that they face are in their overall concept. Their overall concept targets a specific audience and it is hard to broaden the audience once it has a strong reputation. However, messing with the overall concept would lose the original audience.
ReplyDelete710 JD
I think it is a good idea for Hooters to branch out because most of their customers are single men, so they are missing out on a huge chunk of potential customers. If they make the restaurants more appealing to women by remodeling and revamping their menu and restaurants, women will be more willing to either dine out with a group of people, or with their boyfriends. Hooters can potentially make a lot of more money by appealing to more people, instead of just focusing on their current customers. I like how they are redesigning their look while also maintaining what made them famous.
ReplyDeleteT/TH 11:30 DW
I think they are on the right track but I do agree that they are selling to a specific audience. At this point I am not sure Hooters can will be able to get away from that stereotype. I went to a store a couple years ago, it was my first time. My overall experience wasn't very good. The food and service were just mediocre and the girls were just what they were, nothing special. After that one experience there was nothing that attracted me to go back. I applaud them for trying to market themselves to women but I truly do not believe it will work. As far as getting more health conscious, I don't think it has anything to do with women but our society as a whole.
ReplyDeleteCH 710
Well I think it is about time Hooters tried to make their obviously male targeted restaurant at least the most appealing to women as possible. They should have made these small changes before the economy went bad and they could have been making more money this whole time. I am actually a woman that really enjoys Hooters wings, but I remember the rest of the menu being dull. Making menu changes like serving fries with the wings, and not having to pay for sauce with you wings are small but make a huge difference to customers. But if Hooters really wants to get up there with the other big chains in sales and reviews they might want to get some eye candy for the lady customers. Otherwise, the fact that hooters has delicious wings may never overpower the price of having to eat out surrounded by half naked women to most female customers.
ReplyDelete140 KT
All in All it seems like Hooters realized their restaurants were outdated and their food was lacking quality. The menu revamp seems like it is going in the right direction, with more fresh foods and salad options. And the executive chef has good ideas to improve hooters as a whole, like changing bar locations, new interiors, and better lighting to make a more welcoming dining experience. These changes in theory should widen hooters customer base, especially to include more women, but even with a new menu and some more windows, hooters is still hooters, and is a "breastaurant" (as it was referred to in the article) designed for men to drink beer, watch sports, and otherwise bro out. I think hooters trying to bring in more women is somewhat of a wasted effort anyways because at the end of the day, if Hooters wants to bring in more women, they need to become Buffalo Wild Wings.
ReplyDelete140 JP
i feel that its a good move on hooters part to make their company more gender friendly. They have the stereotype of a bunch of guys drinking and eating wings with a girl in clothes that dont hide much, so from that point where they are making changes to increase sales and customers its good. Its still going to be hard for them to get away from the current perception of what they are right now though
ReplyDelete710 CL
personally hooters isn't my choice of places to go. I have been there once in my life and it wasn't the best of dining experiences. I went with my baseball team a few years ago so imagine 20, 16 year olds at a hooters. the food wasn't very good and the prices where not good for what it was. I think it is a wise business move to try and be a more friendly place for a larger group of people. It sounds like there moving into a more sports bar type feel and like the article said more for the new generation. There biggest challenge is there transformation it'll take some money to psychically change there front, and maybe even harder to change what people already think about them.
ReplyDeleteAP 710
All of these changes make sense. People are looking for more in their food, and girls in skimpy outfits alone won't cut it. All of these changes will make Hooters a better place to go without compromising why guys go there. Frankly they don't need the posters, and it's not like going to a strip club, so it make sense that the owners are trying to adapt to make it a more friendly place for women. The posters for instance can go without any loss. I mean guys go there to see the real life women, not the pictures. To me it seems like they are adapting to a better sports bar that you can go to without worrying what people will think when you go there.
ReplyDeleteI like all the ideas, updating the food, making it a better place to watch sports, and making it friendly for women, while not sacrificing the "thrill" of the restaurant.
JS 710
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ReplyDeleteMy overall impressions of the changes at Hooters are well on their way to bring in more business from both men and women. Women are more into how the place looks, what the ambiance is around them. Guys go to Hooters to watch football, UFC fights and have some food and beer. Wives and girlfriends will be more apt to accompany their husband because they can sit outside on their decks have some drinks with their friends and not have to listen to the game. Changing the menu will also help more women to come in. Women are much more conscience of eating healthy and adding mixed green salads and fresh herbs will attract them to the menu. Let’s face it men don’t care too much about salads and fancy drinks; they still want to be able to watch their game with their friends have some beers and food. Having blue cheese come with the wings is good because who wants to buy them separately. Having fresh burgers instead of frozen has a huge impact on how burgers will taste, so from a guys perspective all good things are coming from these changes at Hooters. I can’t for see any challenges right now. Hopefully when all the renovations are done and the menu changes some, many more customers will be coming in and leaving happy and excited to come back.
ReplyDeleteCalvin Stewart M/W 11:30
I think the whole idea that hooters is trying to do is great, even though it might present a huge challenge to them. They arent really in the markets for female based clients when so many other restaurants have already done the things they are trying to do. However, it is great because if they do succeed, they will expand their consumer base greatly and potentially make more profit. I will still always know hooters as a place for men to have their "wings" and "sports".
ReplyDeleteChristopher M. Genco T/R 7:10
I liked reading this article. I believe the restaurant will bring in more women because of the improvements they are going to have. I dont think it will bring in more people though because everyone will still remembers hooters as the how it orginally was. The new ideas are good but that still doesnt me more customers will dine at Hooters.
ReplyDelete710-JB
DeleteIt's great that Hooters has realized they have to be more up to date with the times, although I'm glad they aren't steering away from what got them to this point. Updating the look of the restaurant and menu will surely bring in more customers even if it's just initially because are curious to see the changes. I don't know if these changes will significantly improve sales, or if women will chose Hooters over a place such as Buffalo Wild Wings, but at least they're trying to broaden there customer market.
ReplyDelete7:10 BA
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ReplyDeleteThis article was honestly fairly interesting. I've never gone to Hooter's because women don't appeal to me so I've never had a desire to go. I think the company is doing something it probably should have done long ago. Women not only make up a huge part of the population but the dark interior and poor quality food don't even appeal to a lot of the male population. This kind of environment creates a feeling of shame in customers that would deter many people from going in. I think this change is overall going to be for the better. By expanding their menu, drink menu and updating the decor its going to feel more inviting to women and less shameful for men which I think will really help them boost their revenue. I think the main challenge is going to be preserving their original concept which appealed to their current customers while opening up their target market. I think another big issue is going to be even though they're changing the physical scene of the restaurant they have to overcome their reputation which is going to be hard work.
ReplyDeleteI've been to Hooters before and I have found it to be more of a place for men. The only choices where burgers and wings, don't get me wrong I love to eat both but sometimes I'd like more of a choice. This menu revamping is a very great idea and I believe that it will invite more women in. But if they begin to change too much they will lose the original Hooters feel that has been created over the years. It may take them a while to get all the customers they want from the changes but more variety is always a positive.
ReplyDeleteI think what hooters is trying to do is great. They are brainstorming and being creative on thinking of ways to appeal to the other 51% of the population...aka the women. The economy is not so great right now so to be able to say ok let's change our menu and the update the whole atmosphere of hooters while still keeping the "orange shorts vision" still alive is a pretty bold move. Bold in a good way. Hooters might be faced with the challenge of making their "regular" customers understand their new vision of marketing towards more women. Hooters will probably even lose some customers over this because I do understand that guys just have their hangout spots and don't want their wives or girlfriends around but hey...in these economic times you do what's best for the business. Catering more towards women is a positive step forward...because lets face it, there are more of us! 11:30 SR
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteIt makes sense why Hooters would want to bring more women in, they are currently losing half the population because of their reputation as a guys restaurant. The best idea they have I think is to make the patio and the large windows so you can see into Hooters before having to physically walk through the door. So then its not like walking into a private skeevy bar. Their biggest challenge will be having Americans minds actually change about what type of place Hooters is. For me, it will always be a place with scantily clad women, and I would never want my husband or boyfriend going there. Regardless of the decor or not.
ReplyDeleteMW 140 OT
By making Hooters a national provider of football and sports entertainment they are inviting all sexes to visit. Women who were once weary of the place may attend an event and find themselves enjoying the new cuisine. Overall a very good marketing strategy create a new cliental base, without ruin their iconic theme.
ReplyDeleteHooters is doing what all restuarants are doing right now, every couple few years, they all start innovating and making things better, mcdonalds got rid of all there playgrounds. then they started putting in more presentable dining areas, starbucks wants to start selling alcohol. Panera in RI started having food runners, that run the food to your table. chillies and applebees remodeled the outsides, so i think hooters is just trying to keep up with everyone else, and if this is their plan to do so, then let them have a shot at it. yes everyone goes there for a reason, but they will still continue to go
ReplyDeleteCM T/TH 1130
I think it's great that Hooter's is trying to expand their horizons and make their restaurant more appealing the women consumers, but I don't think its very possible at this point. The founders of Hooter's created the restaurant specifically with men in mind, that was the concept they chose, and I don't think that by adding a few salads to the menu and adding some windows will change that. No matter what they do to the menu or the decor, Hooters is known for their waitresses who wear minimal clothing and that won't change. I feel as if the changes might bring in a few women, but it is still a man's restaurant, and a woman wouldn't feel comfortable being on a date where their boyfriend is checking out all the waitresses.
ReplyDeleteAC T/TH 11:30
I believe that Hooter's attempt to bring in more females will work to a degree, but a majority of women will still not go to that restaurant because as they put it they are trying to appeal to men. Alot of women aren't going to willing go to a restuarant and watch their boyfriends or husband stare at women who are barely clothed all evening. I am glad that Hooter's is trying to appeal to more women, however, it is going to take alot more than a few menu item changes and brighter lighting to get more women comfortable in going there.
ReplyDeleteTJ T/TH 7:10
I'm personally not sure if Hooters can change enough, while still keeping their concept, to bring in a large female consumer population. This being said it is always important to be evolving your business with the current times. The changes to the menu and the additions of things that used to cost extra are attractive to new and old cliental. Also modernizing and lightning up the restaurants will enhance their image. There is a mental difference between a place you can see into and not see into, and who knows windows may attract more costumers. Will Hooters be having a rocket increase in female customers any time soon? I don't think so, but spouses may frown down on them going less.
ReplyDeleteJM T/TH 11:30
Although this seems like a far stretch for Hooters, I do believe they are making move's in the right direction. Too be honest when I think of going to hooters I don't personally thing of it as the place to go with a girlfriend, more so a group of guys some wings and beer. The menu change is huge and will most likely be one of the biggest head turners for woman when they decipher between restaurants to eat. I think the biggest challenge they will still face is the uniforms. I am not objecting to them but it would still make it possibly uncomfortable for a girl to be there with her significant other?
ReplyDeleteJosh Mersfelder T/TH 11:30
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ReplyDeleteI think that what Hooters is doing with their company could prove to be more profitable. I fortunately live about 5 minutes from a Hooters and i go their a lot with my friends and i can already see a difference in the menu and in the restaurant itself. I myself have seen a small increase in the amount of females who are going their every time i go. So i think they are doing a good thing to bring in more business and i think it should continue to grow in the future.
ReplyDeleteM/W 1:40
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ReplyDeleteJust like anything in the business world, a company must adapt to reach the entire market, and with the new philosophy that Hooter's backing, I feel like they are on the right track. Although Hooter's is the best known guys restaurant, if they can penetrate the female market and make it more of a family restaurant, their profits will increase. It also benefits the chain by removing some of the negative stereotypes that are associated with the restaurant. One negative possibility that may backfire is the addition of the bar scene. Women may still frown of their boyfriends or husbands going to a Hooter's to watch the game rather than a regular sports bar. Nonetheless, these changes should help the company grow and profits to increase.
ReplyDeleteMH T/TR 11:30
Personally I have never been to a Hooter's restaurant, but what I've heard from friends was that the food was sub-par, overprice, and the waitresses were the positive part of their experience. A successful restaurant cannot solely depend on having just a strong back of the house or front of the house; customers are looking for both impeccable service and delicious food. As with any aging restaurant, changes need to be made to both the ambiance and menu to attract new customers and keep the old ones coming back for more. Hooter's is headed in the right direct by updating their restaurants' decor and amenities while still keeping the classic uniforms the same. Will this be enough to increase the number of seats filled by women? I'm not so sure, but only time will tell.
ReplyDeletePS-Tue/Th 9:20
In my opinion Hooters is doing what other establishments in the restaurant industry right now is doing. They are updating their software and trying to make it a more brighter place which I agree that they should do. Hooters food & Beverage is way too expensive for their own good. They beers are warm, alcoholic mixed drinks are not that great and their food might seem appetizing because of the menu but it is horrible. Hooters is great if you are a sports fan you can go in have a few warm beers and enjoy your game. Also a cool place to go and hangout with some friends after a long work day. I think they need to work quickly with renovation because honestly people can just go to their local sports bar and pay a lot less then what Hooters is priced. Hooters does have a good concept and does work to a certain extent. They headed in the right direction because Chief Executive Officer Terry Marks want to improve and will improve its establishments.
ReplyDeleteVE M/W 1:40PM Class
I think that this whole turn around that Hooters is doing is great for them. Though speaking from a female perspective these new changes that they're making haven't made my desires to go there any different than how they were before. I still find it as a place for men to hang out with each other to get away from their spouse, roommates, parents ect. As for the changes that the restaurants are making i find it very helpful for them. It's going to bring in a lot more younger customers who will only know them as they are now instead of what they were before. The only challenge that I can think of is if what they are doing is enough to go up against their competitors.
ReplyDeleteMarilyn Gonzalez
T,TR 920
I think it's a great thing that Hooter's is doing. Seeing that I have been to one myself I can attest to their food being sub-par and lack luster but these new changes may help that out some. Also shedding a little bit more light and atmosphere into the restaurant may not only help bring in female customers but male customers. Though all these changes that they are doing sound nice and could be beneficial in the long run with food sales and customers but with the ladies ? I believe they still have a long way to go to get what they are hoping for.
ReplyDeleteSean Daley
T.TR 920
I feel that Hooters plan will fail and that they will have a difficult time trying to attract women to thier resuarant. Most of the women I know don't go to Hooters becuase of they think it's degrating to women and not because of the food quality or price. Although this plan will give Hooters increased profit which is still good, thier customer will still mostly conisist of males, while females go to places they feel more comfrotable with. Two of the problemss that Hooter face are, first is that most women don't want to take their husband or boyfriend to a place were they are going to look at other women and pay less attention to them and that if Hooters changes thier restuarant too much for women men might lose interest and go somewhere else. I Conclude that if Hooters wants more money they should try to get more men to come by appealing to them.
ReplyDelete9:20 MSR
I feel that by adding more salads and healthier options to the menu this will attract more female customers. Also by using better quality food such as fresh not frozen wings will leave their customers more satisfied. The uniforms of course draw the male customers, but thats what hooters is known for, they need the male business as well as business from females.
ReplyDeleteI definitely think the move to up date the restaurants menu and attempts to appeal to a broader spectrum of guest is a good move. Making the menu more health conscious and using fresher ingredients will in itself help make some women more comfortable to eat there in that they will a actually have options to eat. Just as much that making the decor of the buildings a bit brighter will make it slightly more inviting then the man-cave type atmosphere that you find there currently. However changing to much can shock those who are regulars and come looking for a particular atmosphere.
ReplyDeleteI enjoyed the article. I think the writer did a good job of putting everything in perspective as far as the restaurants changes. I think the fact that Hooters is making changes to appeal to both male and female customers is a good business technique. It shows that they pay attention to the fact that they should draw attention to customers as a whole, not as a gender. Obviously, we all know Hooters is well known for the wings and servers attire, but I think the new changes such as the menu and atmosphere will be a positive change. So I think all around my thoughts on the matter are positive and I think will be beneficial to showing women that Hooters isn't JUST for men.
ReplyDeleteThe new benefits to Hooters would have to be the new menus. I think appealing to a women's stomach is always a plus, the addition of the salads is a huge plus. Also promoting the fact that they now have "fresh not frozen" burgers and the additive of not charging for the blue cheese on the side, which I think is a must with wings. Granted I've never been to a Hooters so I have nothing to compare, but after reading the article the changes they will be making, make going to a Hooters a better option now. I think maybe the "biggest" issue they might have is the fact that they're changing the atmosphere, make it more of a social scene for example putting the bar in the middle. This might be a turn off to regular Hooters customers due to the fact that it was never known for being a "social scene". But other than that, the article was good and I think the changes will open women's minds to eating there.
I feel that Hooter’s is moving in the right direction with the changes to the menu and the renovations. No changes have been made to the chain since its opening so everything from the decor to the food is dated. I could definitely see Hooter’s becoming a more popular bar and hang out location with the addition of the new TV’s and sports packages. The new salads, cocktails, and wines will be more of a draw for women over the men frequenting Hooter’s and because cocktails and salads still carry the stigma of being primarily for women, it could also be seen as a double- edged sword by some.
ReplyDeleteT.TH Whitney Stancil
1. My first impression of Hooters, was that I thought it was a cheap wing place for guy to oogle girls in tight shorts. I still think that way except that it doesn't sound as cheap (in quality, apperantly it's over priced 0_o). The new changes they're making to the restaurant sound interesting & I would like to try one of those salads w/ shrimp & spinach.
ReplyDelete2. Some of the Benifits to Hooters would be, it's menu & decore improvements would deffinatley attract some female customers. Also the flat screen tv is deffinately another big improvement. I am most excited about the change in menu.
3. I think some challenges would be getting people to actually come to the restaurant; afterall there is still that stiggms, & not many people know about the changes that the executives have made to Hooters (I haven't even seen the commercial). Also Women might still be hesitant to go to this restaurant just because they also still think it's a guys restaurant.
Overall I think it is a great idea that Hooter's want to branch out and attract other audiences then just males. Money is motive in the business world right, so why not head in the money making direction. I've always though Hooter's was just for males anyway because of the food they offer, entertainment, and of course how the Hooter girls dress. Hooter's was getting played out and I'm glad that they decided to hop on board to change direction of the company.
ReplyDeleteThe benefits of Hooter's upgrade is of course a broader audience and more income. Having a fresher, healthier menu with salads and what not welcome women. Also wanting to change the whole decor welcomes anyone to wonder what's going on with Hooter's. And also while upgrading they aren't losing any of their old customers cause they aren't changing completely so that their old customers feel uncomfortable being there anymore which is good.
The only challenges I can see in Hooter's path is still trying to get the women inside. Yes they are making an effort to make the restaurants more women-friendly, but since they barely go in there now how and what will Hooter's get them inside. I just hope they have a hell of a marketing/advertising plan to reach out to America and catch our eyes... again.
T/R 920
Overall, I think the reinvention of Hooters could either be advantageous to the company, or may cause more damage than good. The general public image of the company currently leans more towards a “men’s hideaway” concept which consequently reduces the female clientele. Financial data highlights a decrease in profits which most likely implies customer migration from Hooters to other more preferred “breastaurants”. Revamping the menu, setup and other aspects of Hooters may be beneficial in several ways.
ReplyDeleteThe last paragraph states that they are moving from the “Boomers to generation X”. This translates to finding more ways to appeal to the current market as tastes and preferences have adjusted over the years. By doing this, Hooters will risk losing the older segment of their target audience, but they will be more relevant in the competition to attract their ideal age target market. Increasing their appeal through menu and décor changes will also open up a new target audience, women, ideally causing an increase in sales and profits.
On the other hand, menu and décor changes will deviate from the original concept of the business which may cause them to lose their current loyal customers. While they may be hoping for acceptance of the new Hooters, they may also be met with great resistance to change. Men generally will not want to go to Hooters with their girlfriends, wives, or significant others. In my opinion, Hooters is to a man what Cartier is to a lady. If Cartier was to change the concept, take away the sparkle and glamour in an attempt to appeal to men, they would lose their female clientele. Similarly, take away the dark décor, replace hearty pub food with salads and play Taylor Swift in the restaurant, you lose the men. Therefore, I think Hooters is walking a fine line between finding the balance so as to attract women, or changing too much and losing what business they do have. I do not think the approach stated in this article is the approach Hooters should adopt.
JM T/R 9:20
It is a smart move on their part to make the changes necessary but still keep their originality. Hooters sales can only go up by engaging in a modernized look. They will be bringing in not only men but women too and lets face it who runs the world…. Girls. Enhancing there menus and over all look on the restaurant will hopefully help expand the demographics.
ReplyDeleteT/R 9:20 KL
The new changes that the Hooters' franchise are adapting are steps in the right direction to expand their fan base and clientele. The menus are going to be updated, the décor will be more customer friendly as opposed to the beach shack theme, and the atmosphere of the restaurant will be more inviting to all guests instead of the majority being males. Although I believe these aspects will benefit the franchise rather than hurt it, there are some possibilities of the new changes being a downfall to the company. Men won't be able to go to their "hot spot breastaurant" and enjoy just a guy's night out to the degree they would have been able to before the changes. However, I strongly believe that will only be a small percentage of people that would dislike the changes to that extent. Overall, the changes being made to Hooters around the United States is a great idea to expand their target audience. It also gives the customers' a different opinion of the once thought of "men's hot spot breastaurant."
ReplyDeleteWhen I thinking about Hooters it is bar that mostly for guys because all waitresses in tight orange shorts, and posters of bikinied Hooters girls on the wall. Also, their food was not that good either. However, now Hooters realized that they need to be changed for food, ambiance, and choice of alcohol will make better restaurant once again. This time will be not just because of waitresses with tight shorts.
ReplyDelete1:40MW MC
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ReplyDeleteThe initial start to this article is very clear and to the point and i feel would be a great solution to the problems he is facing.this was well written and definitely a well thought out action. hooters as a company has grown all over the last 3 decades having restaurants in 28 countries and 44 states along with having there own hotel and casino in las vegas. there menu changes i feel are a good way to help there cause there concept is a little dated but is still very good it just needs to adapt with the times.also there changes in the atmosphere of the restaurant would be a good help.
Delete140mw
I think this article was very to the point. The information was organized in a clear and concise manner. I think Hooters finally realized it's time to expand its clientele. Hooters can benefit greatly from appealing to females. After all, females are 51% of the population. By modifying their menu and over all look of the "breastaurant" chain, Hooters may be able to increase revenue and clientele. I think the biggest challenge Hooters will face is actually gaining the attention of females and getting them to dine in their establishments comfortably.
ReplyDelete710MW
-Gena Nardelli
I think that this article in addition to the changes they are going to perform is going to add to Hooters publicity. The fact that an old out of date skimpy bar and restaurant is going to remodel itself to increase performance is a phenomenal, and just goes to show you that times are changing. I think that one of the toughest problems that Hooters is going to have, is not only getting more women to eat there but also to make their boyfriends, husbands, or even just guy friends comfortable enough in the atmosphere so that they continue to come back. Also I feel as though there is now going to be some controversy as to why the restaurant is not catering to the sexual innuendoes for a woman's behalf. Although the restaurant was always a place for guys to go to eat and stare 0__0, now you are bringing in an entirely new crowd and they are probably going to want to stare also. As far as benefits go, the Hooters will get more business and increase sales tremendously no matter what within the first year of these changes because everyone wants to check out the new, hopefully it will make a good enough impression for the crowd to return. Best of luck to Hooters.
ReplyDeleteJS
9:20
I think it is really about time Hooters decided to upgrade. Neither the decor or menu have changed since the chain opened. I've been to hooters and if you're not a guy, there isn't much of any incentive to go and the food isn't worth paying for. I believe the changes they are making will benefit them greatly. Once they can get a reputation for more than the hooters girls and bad wings, people could enjoy hanging out there. The patio and open windows are a good idea so that it doesn't look like they are trying to hide anything inside. Also, a revamped menu will attract more men as well as women. It may never be one of those places you take a date to, but it will be more of an option if the changes are done right.
ReplyDelete140 SB
The article shows that Hooters wants to change their clientele. For a very long time Hooters called as the "breastraunt", and the male clients did not feel comfortable taking their significant other to have lunh or dinner at Hooters. Finally, Hooters understood that picking a really small circle clientele was not doing good for them, and now they are changing their menu and concept to a unisex restaurant. I had friends that stop going to Hooters because of over the top "breast service", they told me that it is nice to see nice looking waitresses around but when it's time to eat or serve the food, they didn't ask the "breast" addition on the food. In the end, Hooters is changing their concept to something more unisex, and their also providing fresh and healthier food. I'm not sure about the raise in women clientele but at least the people that prefer to dine at Hooters will have updated design and healthier food choices.
ReplyDeleteIS
TR-9:20
I think Hooters will definately bring in more customers now, especially women now with the changes they have decided to make. It is a great idea from a business and financial standpoint. Now with a larger variety on the menu, more food for your money, and healthier options more people will be convinced to eat there I believe. I also agree with the new changes on the interior design and updating the atmosphere. The new look inside of the restaurant should attract a larger group of clientel for them. The new updates will benefit the restaurants reputation also I would imagine, and not be as biased and outdated as most people think it was in the past. However, making another or new impression on the neighborhoods will be a challenge for them but I think they will be very advantageous in the long run. Hooters might be taken more seriously as a restaurant with good food or "the best wings" now because of the changes taking place.
ReplyDeleteM-W 1:40 SW
This article shows that Hooters is trying to make a change in order to keep up with consumers wants and needs. They realize and admit that the way of the past will not keep up with the way of the future, and the only way to stay afloat is to make a few changes. Overall regardless of making Hooters a place that will appeal to more women, in general it is good they are making other changes as well. The fact that they are addressing multiple issues with outdated furniture and layouts, and menu items is going to benefit them for the long haul. In general though I think it is still going to be very hard to get the old 'Hooters' image out of present day minds. Changing windows and menus will not please everyone,and with Hooters having such a huge reputation for their particular type of employee, well that will never change.
ReplyDeleteSJC- 9:20
When everyone is conscious about their wallets it is hard to operate an industry that caters to a specific group. With Hooters now focused on appealing to more consumers they are starting to take the step in the right direction. People may either be appalled or embarrassed to eat there, but justifying going because of fresh delicious food will help its image. While the chain claims to be a family restaurant, many will argue against that. The image of Hooters may and probably won't ever change, but updating both the menu and the interior can go a long way and at least showing that it recognizes peoples concerns. It may seem like just a place for menu to go but if it continues on this course of changing it can go a long way to expanding its customer base.
ReplyDeleteZl 7:10
DeleteI think that the revisions to the menu will definitely benefit Hooters. With everyone trying to save as much as possible it is always great to see a popular restaurant offering discounted specials and giving the consumer more for their money. I believe that this will increase revenue for Hooters now that they are appealing to both health and money conscious people. I still think that with the uniforms staying some women will still feel uncomfortable dining in Hooters' establishments.
ReplyDeleteM/W 1:40
I feel that Hooter's is making the right moves in an attempt to reach out to more consumers. I have eaten at Hooters a couple of times in the past year, and I do not recall ever thinking to myself," Well that was a good idea," on the ride home. The food on the current menu is very disappointing and extremely salty. When I tried their "world famous" wings for the first time, I was pretty let down. Knowing that they are going to change the menu, and start utilizing fresh, not frozen meat, increases the probability of me returning to the franchise in the near future. Restaurant chains have been recently advertising "fresh ingredients", and Hooters is simply jumping on the bandwagon. It's only a matter of time before we see the "Hooters Chef" tossing a mixed green salad during our favorite primetime commercial breaks. Also, I really don't believe that women will be wanting to go to Hooters with a new menu, and I do not think that men will be thrilled about bringing their wives to their after-work hangout.
ReplyDelete1:40 RB
i think hooters has the right idea about getting more female customers, there gonna need a ton of advertising for people to see that they are changing, i could see them raising their profits if they keep coming up with ideas like this.
ReplyDeleteDB 7:10
i love hooters but society evolves and Hooters hasn't changed much. The wings time is expiring. Bacon time is coming. But no man went there for just for the wings, and with the economy they obviosly need to expand their market. They will probably make a separate sections one for families and one for the men. Hooters has the potential to become an even bigger franchise.
ReplyDeleteMW 140
DeleteI think that Hooters is making a smart move by changing Hooters inside and out. I think that by changing their menu and remodeling the inside will deffenitly draw more people in especially women. I think that they will benifit from this.
ReplyDeleteEA 1:40
It's surprising to me that Hooters decided to make this change as of now. However it's a very good thing when a business recognizes their customer's needs and accommodates to them. An increase in customer satisfaction increases or maintains profit. I think it's smart to change up the menu and revamp the interior, but let's face it. Hooters is know for their servers and the outfits they wear. With the whole "No Sweaters" campaign that's never going to change. So because of this the challenge that they will face is trying to sell a new image to the market, using the same values and goals. It's not going to be an issue with the customers already in the restaurant, it's trying to bring the people who aren't easily fooled by a few menu changes and new leather seats.
ReplyDeleteCrystal White 1:40pm M/W
Sounds like Hooters knows and understands their target market. Women, such as myself, my choose not to go to Hooters, but that is fine. Every place is not for everyone, doesn't make it wrong.
ReplyDeleteI believe that Hooters is making the right decision in making these changes. But I also feel that they should change the uniforms because some woman and even families may feel uncomfortable seeing other girls wearing skimpy clothes around them and their children. As changing the menu goes, that is a great change because now a days people want variety and the times are changing. There was a wing faze and a bacon faze and some people now are on a healthy faze. To bring in more customers see what they will eat and want to see in your establishment.
ReplyDeletem/w 140 HD
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ReplyDeleteM/W 7:10AM Class:
ReplyDeleteSo, i personally love going to hooters, when i lived with my old man, that would be the place we went on a weekend night to just relax and bond, get away from everything and just enjoy good food and honestly good company. I remember a time where i had went with my dad and a woman walked in with (what i assumed was her boyfriend), the look on her face was one that screamed horror. My dad and i laughed as she grabbed the man that accompanied her by his ear, and made him leave the restaraunt. Talk about embarrasing. I can see how some women would be offended, but its not like the girls are stripping off their clothes, they work hard and are honest women, just like me. The food has improved a lot over the years and so has the actual "decor" of hooters. It makes is so that you can see that more women enjoy eating there. Though it is primerily a sports and beer bar, if you enjoy that sort of surrounging, hooters is gold for you. If youre into black ties and cocktail dresses, i suggest you run haha. All in all, its great to redo a place as long as you keep its original essence. Hooters is known for the outfit, why take that away?
AM 7:10
DeleteHooters is known for their uniforms and their wings. Yes, some women may feel uncomfortable in that establishment, but other women don't mind. It's place to have a great time. Not every place is meant for everyone. If women don't want to join the guys at Hooters, it's their own choice.
ReplyDeleteAs for changing the menu, it sounds like a great idea. Hooters will never take their world known wings off the menu but adding more healthier meals and alternatives are great foods to have for such a growing franchise.
Kaitlyn Luna TR 11:30
I have never been to hooters before but from what I have heard I highly doubt that I'd ever go there. Its great on the restaurants part for how they are changing the menu to perhaps bring in more customers .Though it really wouldn't make a difference in making female customers feel less awkward.It is and will ALWAYS be a target market for males.
ReplyDeleteAmanda Flaven
M/W 1:40
This article was very interesting and I would have never really guessed that it might actually work. I have been there once and the one thing that came to my mind was that it was a guy’s hangout. Now having been informed, it has brought even more attention to this restaurant. I think given the formatting; the new renovation is a good idea. Having moved the bar to the center creates a more opened atmosphere for everyone. The menu is probably the best and biggest change they have decided to make. If I’m going out, the biggest interest centers on the menu. The half-naked women might still make some women feel uneasy, but I think if they changed their uniforms they would not be the same Hooters as before.
ReplyDeleteM/W 1:40 George Gomes
Hooters is a company that is known for its skimpy uniforms and spicy wings. Over all, Hooters is made to attract men and be a place where they can do what men do. With the changes Hooters is making they have a solid chance of attracting women who are just looking for a late night cocktail or to catch a quick bite to eat. Providing healthier options on their menu allows health conscience men and women to experience Hooters in its glory. By moving the bar to the center of the restaurant and providing larger more modern televisions, Hooters has begun to step up its game to compete with the more family driven sports bars like Applebees and Fridays. Although it has been know to have a more male clientele, these changes will hopefully open women up to the idea that Hooters is for them too. These changes will increase revenue and make it known that Hooters is a place for men and women to just relax and grab a drink.
ReplyDeleteT/Th- 11:30am
Chelsea Osiecki
Though I like the approach Hooters is going for, the title is very misleading. What the main purpose of the article is displaying all their new ideals for the chain, and how to update it, rather than gathering female customers. Though yes, they have had a higher sale with women, their main target is and always will be men. With that being said, the minor changes in their menu and decor will go a long way with their customers. Their making a good advancement into the new era of technology and sleek, rather than box tv's and dark wood bar's. One challenge they might face is any long time customer could disagree with the change, however, they will most likely come around, and even then, these changes will attract more people.
ReplyDeleteM/W 1:40
Juan M. Joniaux
It's about time Hooters stepped up its game. Having been to Hooters only once in my life, I found it a disappointing experience. however all of the things I found sub par about the restaurant have been covered in this article. changing the atmosphere of the restaurants will be the biggest advantage to the chain. the old decor was cold and dark and not the most welcoming. it is good to know that Hooters is trying to clean up its appearance and the change is sure to bring more and different customers through the door. The food, though certainly nothing to scream about, was not awful in my experience with the restaurant. However, the restaurant will only be changed for the better by bringing in fresher healthier ingredients especially in this calorie counting day and age.
ReplyDeleteRob Scott MW 1:40
I find that the article was very well written. I think that by changing the face of seventy of their US restaurants they can only increase their revenue. If a customer is truly loyal to an establishment, it will take more than just an updated look to get rid of them. Transitioning into a new generation will ensure that your restaurant doesn't fall off the map. I think that by changing their menu they can appeal to more women which can only benefit them. I don't see the change being of any detriment to the store. As long as they keep their classics, they will bring the same crowd and hopefully a few new faces.
ReplyDeleteAsha Somerszaule M/W 1:40
Hooters is a great restaurant to get wings from but I think that the dresscode for the waitresses to wear orange tight shorts to attract some men that are single but I believe that they can do some things for the women that come into the restaurant. I believe that they can cut down on the posters of bikinied women to make things easier especially if a senior citizen wants to eat there. I also like the idea that they are doing mixed lettuce with mixed greens and shrimp is in it. At least that's a step of getting more females to eat there.
ReplyDeleteChad Sheppard
M,W 1:40 class
I think its great that Hooters is trying to accommodate for the wives and girlfriends of frequent diners there, but I think it is possible for Hooters to accidentally take it too far, and somehow have it end up as a family restaurant. Half the fun of that place is the manly atmosphere and the dress code! Its not meant to be a place for couples to go, its a guys hangout with booze and bosom. Hooters might not know where to end their changes once they start. It will definitely bring in a different crowd and more money from the women with these changes, I just think they need to be careful with what they change!
ReplyDeleteAshley Heinbockel
T/R 11:30
Hooters is moving in the right direction. By keeping many of their original aspects and updating a few will keep them relevant especially during times like these. These improvements are extremely welcoming for females and will increase their customer rate by just improving food and lighting it up. Hooters was never known for the food, improving this menu benefits not only the customers but betters the reputation for the company.Also creating a sport center atmosphere moves their skimpy girl reputation o a sports bar & grill open up a whole new variety of customers. The only downfall that may come about is the customers that love and appreciate the traditional sense of Hooters and disagree with the changes may causes customer decrease. But with some you lose more you gain, i believe these changes are for the better for Hooters.
ReplyDeleteHooter's making a smart decision, one that is based not only on the changing economy but also on the evolving interests of the public. The article brought up a great point by stating the fact wives and girlfriends have always avoided places like Hooters. I think Hooters' business is going to increase greatly because the atmosphere will finally be welcoming and attractive to both genders. By improving the menu Hooters will also be able to expand their reputation as a restaurant with delicious food as well as entertainment. However, there might be some people who disagree with the changes, or feel that the restaurant won't be the traditional Hooters they've learned to love. I personally support this decision made by Hooters and it seems that everyone will benefit from it.
ReplyDeleteJamie Molfetto
T/R 11:30am